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Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

These executives and their CEOs have been so preoccupied with the management mania of the day (years back it was TQM, then right-sizing and now Internet solutions) that their eye has been off the heartbeat of the consumer goods business. Human Resources. Afterlife: Fortune Magazine Contributor, Wannabe Novelist. Search My Site.

Magazine 100
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The Big Picture of Business – Quality is Important for Business: Real Quality vs. Arbitrary Metrics

Strategy Driven

Total Quality Management (TQM) is recognized as a prerequisite for survival. TQM has increased profitability in some corporations up to six times. This is not something that can be conducted alone by internal human resources departments. Anyone who is unwilling to spend for quality is hastening company decline.

Quality 50