article thumbnail

The USPS Lesson

Women on Business

The post office is nearly bankrupt, the cost cutting is not working. We are in danger of losing a service that is vital to many small businesses. So while other business blogs are looking at this situation and wondering what went wrong, I’m asking “what can we learn?”

USP 160
article thumbnail

This Bud's Not for Me | In the CEO Afterlife

In the CEO Afterlife

One can argue that we have a case of a marketer hanging on to USPs (unique selling propositions) of the past. Human Resources. It may surprise you, but the former can carries eight Anheuser-Busch brand icons and/or slogans. That’s right. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant.

CEO 239