Remove Idea Generation Remove Innovation Remove Osborne Remove Productivity
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Why Group Brainstorming Is a Waste of Time

Harvard Business Review

To grow and innovate, organizations have to come up with creative ideas. The most widely used method to spark group creativity is brainstorming, a technique first introduced by Alex Osborn, a real life “Mad Man,” in the 1950s. How to make them more productive. You and Your Team.