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Decision Making Scenarios

Coaching Tip

This ''law of love'' is identified in many different ways--for example, in Wayne Baker''s bestseller, " Achieving Success Through Social Capital " (Jossey-Bass), this law of love in the workplace is described as the "law of reciprocity.". Achieving Success Through Social Capital " by Wayne Baker. “ Schoemaker.

Cialdini 138
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Givers give without expectation of immediate return.

Coaching Tip

Traditionally the thinking has been that employers should appeal to workers’ more obvious forms of self-interest: financial incentives, yes, but also work that is inherently interesting or offers the possibility for career advancement. The law of reciprocity is not what can best be described as "transactional reciprocity." Grant Ph.D.:

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Social Capital Is as Important as Financial Capital in Health Care

Harvard Business Review

But effective cooperation, particularly in a setting as complex as health care, requires more than a resolve to play well together; it requires leadership to explicitly recognize the need to build social capital across the organization, and implement a strategy accomplish it. Ultimately, the key to success is authenticity.

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High-Trust Teams

Coaching Tip

In short, trust is a form of social capital that enhances performance between individuals, within and among groups, and in larger collectives, like organizations, institutions and nations. Research has linked the virtues and benefits of trust to economic prosperity, societal stability, and even human survival.

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With Tweet-to-Buy, American Express Values its Community at $10

Harvard Business Review

Bieber may have an outstanding CNV, but he is unlikely to voluntarily engage in an advocacy program like Tweet-to-Buy for a meager $10 incentive. There is however a substantial segment of social media users, often referred to as the "magic middle," whose network value is relatively high, but who may be more willing to engage with the brand.

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Guidelines for Cultivating Customer Altruism

Harvard Business Review

Researchers conducted an experiment on getting customers to refer business to the firm, offering three incentives: $10 to refer; an opportunity to pass along a $10 discount to the friend (no reward for the referrer); and a mix of the two ($5 discount for the friend and $5 for the referrer). Social Rewards Are More Powerful. It''s true.

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Reimagining Capitalism

Harvard Business Review

How might we re-balance compensation and measurement systems to provide incentives for long-term value creation along with short-term performance? What kind of incentives and measurement systems could we devise to encourage internal entrepreneurs and nurture a varied portfolio of opportunities?