Remove Incubator Remove Marketing Remove Operations Remove Word of Mouth Marketing
article thumbnail

Why the Greek Yogurt Craze Should be a Wake-Up Call to Big Food

Harvard Business Review

But for years, as Chobani gobbled up market share, the major food companies stuck to their regular lines of yogurt. Amid this changing environment, you’ll find rows and rows of marketing teams at the Mid-Western headquarters of America’s largest food companies — in no industry does marketing appear to play a more prominent role.