Remove Industry Remove Licensing Remove Management Remove Nalebuff

Use Co-opetition to Build New Lines of Revenue

Harvard Business Review

From the WordPerfect-Novell acquisition that led to bankruptcy, to the misfires of the Target-Neiman holiday experiment, it’s clear that despite the plethora of management literature on how to launch a successful partnership, collaborations often go bust. The way forward is co-opetition, in which entities in the same industries act with what everyone recognizes as partial congruence of interests. As management professors Adam M.