Use Co-opetition to Build New Lines of Revenue
Harvard Business Review
FEBRUARY 10, 2014
The way forward is co-opetition, in which entities in the same industries act with what everyone recognizes as partial congruence of interests. Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating. For example, in the airline industry, American Airlines partnered with Boeing to retrofit“76 Next Generation 737s. ”If Examples of high-profile failed business collaborations are everywhere.