Three Innovation Lessons From India's Titan Watches
Harvard Business Review
OCTOBER 3, 2011
"We were too busy being strategic to do something obvious," said Mr. Harish Bhat, the COO of the Time Products division of Titan Industries Limited. When targeting the youth markets, Titan ran different types of advertisements and created very different looking watches, under the racy brand name, Fastrack. Growth exploded.
12 
Let's personalize your content