Influence Innovation Marketing Peer Review 
Harvard Business Review
DECEMBER 5, 2016
Leading through dominance means influencing others by being assertive and leveraging one’s power and formal authority. ” Prestige, in contrast, means influencing others by displaying signs of wisdom and expertise and being a role model. Which situations call for prestige?
Harvard Business Review
NOVEMBER 1, 2016
For example, Steve Jobs, Jeff Bezos, and Elon Musk enjoy cult-like status and are widely regarded as modern tycoons of innovation. My focus was on peer-reviewed journal articles (academic papers) that included reliable measures of CEO attributes (e.g., This is particularly true when it comes to leaders and entrepreneurs.
Expert insights. Personalized for you.
8 
Let's personalize your content