N2Growth Blog

DECEMBER 8, 2023

Understanding the Role of a Chief Commercial Officer In the complex world of corporate leadership, a Chief Commercial Officer (CCO) holds a pivotal role. This position is often seen as the linchpin of a company’s commercial strategy, controlling marketing, sales, and customer service efforts to achieve optimal success.

Trends 347

Trends Business Model Execution Marketing 347

Harvard Business Review

NOVEMBER 7, 2016

Many know and use the nine-box model , for example, to map past performance against future leadership potential. Specifically, traditional organizational reporting structures limit managers’ visibility into how their employees are influencing and contributing to other teams.

Influence 11

Influence Market Segmentation Software Comparison 11

CO2

JANUARY 2, 2011

These are: Customer Segments – An organization serves one or several customer segments. His book Just Ask Leadership - Why Great Managers Always Ask The Right Questions (McGraw Hill 2009). They look at 9 Building Blocks that form the business canvas.

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

FEBRUARY 15, 2011

The division had just introduced a line of products aimed at an important new market segment. Since the company sold primarily through direct marketing, the design of such materials as catalogs — and, increasingly, web pages — had a direct impact on sales. Ask yourself: Do I want to influence others ?

Influence 15

Influence Market Segmentation Direct Marketing Focus Group 15

Harvard Business Review

NOVEMBER 13, 2012

Several operational levers influence sales team activity to help you achieve these ends, including the following. focus more effort on specific market segments), tweaks to sales force size or structure (e.g. close a vacant territory in a low growth market) or small modifications to hiring profiles (e.g.

Market Segmentation 15

Market Segmentation Incentives Short-term Tools 15

Harvard Business Review

FEBRUARY 7, 2013

It's far more likely that you and the people who influence you use the former. More than a century after Thoreau, a prominent leadership researcher echoed this insight with empirical evidence , noting that ".an Marketers segment you, target you, and analyze you. Are you more apt to say "I live my life."

Self-aware 12

Self-aware Market Segmentation Technology Comparison 12

Harvard Business Review

MARCH 22, 2017

Today, the ability to measure data and adjust strategies in real-time enables marketing to prove its value to the business in entirely new ways. Cisco has created a real-time, online dashboard where the entire marketing organization can look at performance.

Creativity 14

Creativity Marketing Agility Budgeting 14