Leading Without Direct Reports

In the CEO Afterlife

One direct report does not make you a leader; nor does ten. Yet, the moment you have direct reports, you are EXPECTED to lead. Think about the millions of people in the workforce who do not have direct reports. Leaders Influence Directly AND Indirectly.

Report 245

30 Influencers Behind the Brands We Love

Lead Change Blog

We recently published an Aha Amplifier social media enabled eBook called Bryan Kramer & Leadtail On The Influencers Behind The Brands We Love that we’re very excited about. Who and what influences them, and what can others learn from them? What type of influencer are you?

Influencers Wanted

Coaching Tip

are seeking out "influencers" among their employees who are particularly well-connected and trusted by their peers. The influencers reap benefits, too: more money, promotions and opportunities to rub shoulders with top executives. Influencer Traits. Influencers Sell Well.

4 Simple Ideas To Market Your Restaurant Business

Strategy Driven

Marketing continues to be of primary concern for restaurateurs. There’s a huge scope to increase your profits if your marketing is done just right. If you’re looking for some simple and effective ideas to market your restaurant, you’ll want to take a look right here.

Ideas Plus Influence

Terry Starbucker

Home About Me About This Blog Starbucker’s Amazon Store TerryStarbucker.com Ramblings From a Glass Half Full Ideas Plus Influence by Starbucker on December 2, 2010 (This is Part 1 in a two-part blog series which I’ve worked on with a colleague, Denise Lee Yohn. We’ve each taken on the topic of influence in leadership and are exchanging blog posts. I need to ensure the organization embraces the great idea — and that takes influence.

5 Pitfalls of Marketing Waterfalls

Strategy Driven

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid.

Advice for Marketing Executives During Tough Times

Marshall Goldsmith

Q: Do you have any specific suggestions for marketing executives in this challenging climate? During hard times companies often cut back on marketing budgets. As business becomes more competitive, marketing executives face increasing pressure to demonstrate the value that their function is adding to the firm. This can lead to a crisis of credibility and a loss of power for the marketer. Driving revenue hinges on alignment of marketing with sales and other functions.

Who's The Boss?

Next Level Blog

The RS reporter, Michael Hastings, had pretty much unfettered access to McChrystal and his top aides over the course of a month in Paris and Afghanistan. I took some time to read the article online yesterday and was struck by something that I haven’t seen discussed in the secondary reporting.

Report 158

8 Leadership Skills Essential for Success in the Future

Jesse Lyn Stoner Blog

They are expanding, becoming larger and more complex as they seek to establish a presence in new markets. Influencing without direct reporting relationships. Your ability to influence is dependent on your credibility and character.

Skills 286

Kevin Murray: An interview by Bob Morris

First Friday Book Synopsis

Kevin Murray is Chairman of the Public Relations Division of Chime Communications, a London-based international marketing services company. Chime’s PR Division is ranked number one in both the PR Week and Marketing magazine public relations league tables for the UK. He started his career as a Crime Reporter on The Star Newspaper in Johannesburg, South [.].

Navigating the Seas of Entrepreneurship: 7 Pitfalls You Need to Avoid as a Small Business Owner

Strategy Driven

Not Performing Market Research. Many individuals may brainstorm what they believe is a great business idea, but it is a mistake to avoid performing thorough market research before launching any type of business. By understanding the intended industry you plan to break into, you can make more strategic moves to obtain higher influence and more customers while blazing a trail to success. Not Defining Your Target Market.

Measuring Your Employees’ Invisible Forms of Influence

Harvard Business Review

Specifically, traditional organizational reporting structures limit managers’ visibility into how their employees are influencing and contributing to other teams. One window into an employee’s impact within an organization is understanding how they collaborate and influence others within the organization. The study found that the number of cheers an employee received was highly correlated with high network influence.

This Is The Reason Why Your Off-Page SEO Strategy is Not Working.

Strategy Driven

It is very difficult to influence the posts that other bloggers write and the links that they use. It is much less clear how links from social media platforms influence a website’s ranking on Google and other search engines.

What Creativity in Marketing Looks Like Today

Harvard Business Review

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous. Marketers need to master data analytics, customer experience, and product design. Do these changing roles require a new way of thinking about creativity in marketing?

Looking to communicate with your best consumers?

Strategy Driven

The people who spend more for quality, influence their friends and networks and remain fiercely brand-loyal. Marc Williams is a second generation owner of Williams Helde Marketing Communications in Seattle.

Brand 129

Does Work Make You Happy? Evidence from the World Happiness Report

Harvard Business Review

In a recent chapter of the World Happiness Report — published annually to coincide with the United Nation’s International Day of Happiness — we look more closely at the relationship between work and happiness. See More Videos > See More Videos > The first thing we notice is that people working blue-collar jobs report lower levels of overall happiness in every region around the world.

Comparing the ROI of Content Marketing and Native Advertising

Harvard Business Review

Many companies today rely on content marketing and native advertising to gain visibility for their brand — after all, 70% of people say they’d rather learn about products through content rather than through traditional advertising. First, we looked at content marketing services.

Birthing a Baby Unicorn: The Anatomy of a Successful Startup Launch

Great Leadership By Dan

Most of them revolve around the role of marketing. Those who doubt the value or efficacy of marketing cite the success of such startups as Slack, Atlassian and WhatsApp, which launched with limited investment in marketing.

PR 168

Four Ways to Market Like a Startup

Harvard Business Review

The culture of "big" — big budgets, big campaigns, big reports — has driven marketing decisions and budgets for decades. Too often, marketers set well-defined financial goals for a campaign's impact but fail to define clear objectives for learning about their customers.

Credibility Crisis: 4 Sure-Fire Strategies for Cultivating Consumer Trust

Strategy Driven

While the retail industry crisis has been well-reported, particularly with respect to dwindling foot traffic to brick-and-mortar stores. These disparities are also among the biggest misperceptions that both online and offline marketers hold. 7 Tips for Social Media Marketing.

Crisis 118

Key elements of leadership and product management

Lead on Purpose

Most technology companies are comprised of people and teams that discover, define, design, develop and deliver products to the market. One aspect of the role of product management that makes it both enjoyable and difficult is the fact that, in most companies, the people on whom product managers depend to successfully release products do not report to them. Your influence can go a long way to building a great company.

The Big Picture of Business – Ethics… Good for Business

Strategy Driven

It is important to teach business domestically and internationally that: We must understand how to use power and influence for positive change. It is about more than the contents of a financial report.

Ethics 105

In FCC's Report on Wireless Competition, an Agenda?

Harvard Business Review

Every year since 1995, the Federal Communications Commission (FCC) has released a report on the state of competition in the wireless market. This might not seem like a stop-the-presses moment for everyone in the media, but it's a big deal for the companies involved—and their customers—because the contents of the report will influence regulatory policy. That analysis departed from prior years' reports in three major ways.

Research: How Investors’ Reading Habits Influence Stock Prices

Harvard Business Review

A cornerstone of efficient and transparent markets is freely available information. In 2001 professors Gur Huberman and Tomer Regev of Columbia University drew attention to a peculiar sequence of market reactions to news regarding a cancer research breakthrough licensed by biotech firm EntreMed. The initial news release, printed as a scientific piece in Nature and reported in the popular press in November 1997, was accompanied by a 30% increase in EntreMed’s stock price.

How B2B Marketers Can Get Started with Social Media

Harvard Business Review

But social media marketing can offer B2B marketers a range of benefits if they take advantage of it, from increasing engagement and influencing decision making before the sales call to customizing sales messages and enhancing their company’s reputation.

B2C 12

What Marketers Need to Understand About Augmented Reality

Harvard Business Review

AR has been piquing marketers’ interest in recent years, as it has the potential to change a range of consumer experiences, from how people find new products to how they decide which ones to buy. The study is forthcoming in the Journal of Marketing Management. HBR STAFF.

Three Ways to Overcome Your Fear of Making Prospecting Calls

Strategy Driven

In fact, Shannon Goodson and George Dudley reported in their book Psychology of Sales Call Reluctance that 80 percent of new salespeople fail because of call reluctance, while 40 percent of veteran sales people stop prospecting because of it.

How to Be an Engaging Leader in a World of Robotics, AI, and Digitization

Leading Blog

According to the 2017 Gallup Workplace Report, employee disengagement is alarmingly high in America. Listening is a tangible action that engaging leaders employ to demonstrate that they value the Millennials in their sphere of influence.

How To 314

Every Content Marketer Needs an Editor

Harvard Business Review

Content marketing is getting a lot of attention as companies strive to capture customer attention in an era in which TV ads get skipped, direct mail goes unopened, and even online ads get blocked. That’s led to an explosion in sponsored reports, videos, slideshares, and just about every other form of content that human beings might voluntarily choose to consume (as opposed to having it foisted upon them as pop-ups and banner ads). Communication Marketing

How to Find, Assess, and Hire the Modern Marketer

Harvard Business Review

As a marketing leader, your new normal doesn’t necessarily look entirely like traditional “marketing”. To be competitive, the modern marketer possesses a different set of skills and experiences when it comes to data and analytics (not simply metrics). Who is the modern marketer?

6 Defining Values of a Leadership Culture

N2Growth Blog

He didn’t like the pre-formulated questions, and he didn’t know what to do with the report results. He was delivered a canned report with no clear direction. The second data point was that most employee engagement surveys and the firms that employed them were extremely heavy on reporting data overload, but weak on meaningful implementation. A friend and colleague of mine who was the President of a mid-market global firm told me flat out; he just didn’t care.

The Emerging Strategy of Innovative Service

Strategy Driven

And the Internet, with its social media reach, has empowered customers with strong influence over other customers and the reputation of companies. The nightly news shows the weather report, ball scores, stock market numbers and a crawling headline simultaneously on the TV screen.

Four Ways to Market Like a Startup

Harvard Business Review

The culture of "big" — big budgets, big campaigns, big reports — has driven marketing decisions and budgets for decades. Too often, marketers set well-defined financial goals for a campaign's impact but fail to define clear objectives for learning about their customers.

Yes, Marketers, There Is Life After Mommyblogging

Harvard Business Review

What marketers seem to be missing is that Boomer women are actually outspending younger generations online — and not on the products that might come to mind when you picture the 50+ set. I began working in digital marketing to women when I was 22. AARP reports "42 percent of U.S.

Help! My main contact left, and I’m panicked!

Strategy Driven

Who else is influenced by or involved with your product? If you’re blind-sided by the news, that’s a report card, too. Letter from a fan: Dear Jeffrey, I sell copiers in NYC, and this year I finished as the number one rep in the nation.

CRM 119

Moving on from ROI to ROE, a Return on Empathy

Strategy Driven

We know human motivation is extremely complex – typically people don’t say what they think, or even think what they report. Control, one of the six core emotional needs I discuss in Empathetic Marketing , fuels our motivations in every aspect of our lives.

ROE 91

Five rules for executive product leadership

Lead on Purpose

The original idea for starting Lead on Purpose was a recognition that product managers have the need to lead (inspire, motivate, guide) people who do not report them. Much has been written about where product management should report. The most common departments for product management reporting are marketing, engineering/development and directly to the CEO. Different factors such as the size of the organization play a role in where the product team reports.

Why Marketing Needs to Hire a Corporate Folklorist

Harvard Business Review

Given how fashionable storytelling is today, you’d think every market-centered company would have a person like this on staff to manage the collective memory of its brand. Given the skills and span of responsibility required, this function should sit in the marketing department.

When Star CEOs and Star Analysts Disagree, the Market Trusts the Analysts

Harvard Business Review

On January 11, 2008, a day when the broader markets were only down three-quarters of 1%, American Express, led by legendary CEO Ken Chenault, dropped 10% when Oppenheimer analyst Meredith Whitney lowered her rating of the firm. Leadership Financial markets Digital Article

Marketing’s Mission: Make it Meaningfully Different

Harvard Business Review

What is marketing’s role in realizing such results? For one thing, we know that getting the word out about a brand makes it salient – marketing’s term for being included in the set of options a customer is considering. Meaningfully different brands are the most likely to benefit from a marketer’s efforts to improve salience. (In But marketing plays a broader role in shaping a brand. Good marketing helps ensure that brands are meaningful, different, and salient.

Marketing’s New Digital Role Is Shortchanging IT

Harvard Business Review

When computerization first became widespread decades ago, in the vanguard were accountants, who desperately needed to automate number crunching and reporting. But if accounting once led to widespread computerization, marketing is leading today’s digital revolution. And it’s the marketing department that’s become the central repository. Marketing finds itself in the vanguard because it stands to gain the most from digitization. into digital-marketing efforts.

CIO 9

Building Bridges: How Leaders Grow Loyalty

RapidStart Leadership

A marketing specialist was given her first major assignment to test market a new product. The problem was that there was no time to talk with her boss about it before the meeting when she was to report her findings. Build your opponent a golden bridge to retreat across. –

What Can Marketers Do About Climate Change?

Harvard Business Review

Do marketers have a commitment to act in the face of climate change? The report finds that clean energy practices are becoming standard procedures for some of the largest and most profitable companies in the world, including AT&T, DuPont, General Motors, HP, Sprint, and Walmart. Here's where marketers come in. Likewise, women need to recognize and wield their political power to influence the many politicians they helped put in office. Marketing Sustainability