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How Do Consumers Choose in a World of Automated Ordering?

Harvard Business Review

Our 2017 survey of 170 top Consumer Packaged Goods (CPG) and Retail CEOs, COOs, and CFOs revealed a conscious shift away from traditional mass production and mass marketing practices toward more personalized approaches. Influence vs. Affluence. Tap influence. .” Are brands adapting to this new reality?

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Business Model Generation : Blog | Executive Coaching | CO2 Partners

CO2

They look at 9 Building Blocks that form the business canvas. These are: Customer Segments – An organization serves one or several customer segments.

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Find the Best Local Markets to Drive Growth

Harvard Business Review

Given that superconsumers are the most insightful and articulate consumers of a specific category, it is no surprise their influence is felt by regular consumers nearby. Precision business models and one-to-one marketing may still feel out of reach for some. This is like peer pressure with children.

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Instead of Optimizing Processes, Reimagine Them as Platforms

Harvard Business Review

Consequently, that applications outsourcer can now go beyond customer satisfaction to influence the developer side of the process-turned-platform. Platforms, not process, increasingly impact and influence User Experience – for customers, clients, channels and suppliers alike.

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Beyond Mass Customization

Harvard Business Review

Rather, they focus on markets (anonymous agglomerations of customers) rather than on any real, living, breathing individual customer. Most recognize that there are no truly mass markets any more. But we must go beyond looking at market segments and niches to embracing the truism that every customer is his own market.

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Users Are the New Growth Engine

Harvard Business Review

Forrester Research predicts that by 2012 half of all consumer purchases will be either transacted online or digitally driven in some way — influenced by search, social media, or emerging digital platforms like location-based services and digitally augmented store environments. But the bigger shift is behavioral.

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The More Experience You Have, the Worse You Are at Bootstrapping

Harvard Business Review

Studying 837 mass-market movies released between 1996 and 2003, they collected data on the movies’ producers and their prior experience. The researchers controlled for several factors that could influence a movie’s performance, including its rating, the timing of its release, and whether its actors were stars.

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