Increasing Engagement of Front line Employees

Kevin Eikenberry

Yesterday, while facilitating a leadership discussion with a group of managers and owners at a conference for the Lumbermens Merchandising Corporation, the topic of engaging the front line employees came up. Communication Developing Others Influence Leadership Leadership Communication Learning engagement engaging employees leadership perspective Lumbermens Merchandising Corporation perspective

3 Alternative Marketing Strategies

Strategy Driven

Merchandising. Merchandising is one of the oldest, and most effective types of marketing. Merchandising is a great alternative if you attend a lot of trade shows, or community events. For best results, have merchandise that sits on an office desk or can be worn with pride.

Please Touch the Merchandise

Harvard Business Review

This suggests that when people touch soft products, they may be more susceptible to outside persuasive influences. Interestingly, in the studies above, the people taking part were not aware at all that the tactile sensations were having any influence on them. However, a large opportunity remains for firms to adopt the more precise insights of recent research, including the specific ways that physical warmth, weight and hardness can influence consumer decisions.

How to Influence People with Your Ideas

Harvard Business Review

In essence, Julie wants to become what I call an "idea entrepreneur" — a person who builds a coordinated effort around a deeply-felt idea with the goal of achieving influence, affecting how people think and behave, and thus making some change in an organization or system.

6 Omnichannel Support Strategies for Cleaning Companies

Strategy Driven

The main goal of an omnichannel strategy should be to positively influence the perception of the customers about your brand or services. Marketers and customer service reps will need to adapt to the changes in the market brought about by technological convergence.

Breaking the Rules

You're Not the Boss of Me

As they often say in retail stores about handling merchandise, “ If you break it you own it”. You’re Not the Boss of Me Skip to content Home About Me About This Blog ← The Language of Leadership in the 21st Century.

What Happened When Linkin Park Asked Harvard for Help with Its Business Model

Harvard Business Review

During Phase I of the study, we did extensive research into the businesses of music industry innovators: the merchandise strategies of Tyler, The Creator, the joint ventures of Jay Z , and the tech incubation and investing of actor Jared Leto. Photo by Mark Fiore.

What Lilly Pulitzer Learned About Marketing to Millennials

Harvard Business Review

In 2015, we formed a cross-functional team at Lilly, comprised of individuals from marketing, merchandising, and fashion design to analyze millennial shoppers and to brainstorm engagement tactics that would appeal to them while staying true to the brand’s positioning and overall strategy.

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When Public Opinion Shifts, How Should Your Company Respond?

Harvard Business Review

I became interested in public opinion when I began studying how the social context influences organizational leaders.

What Sesame Street’s Move to HBO Says About the Media Business

Harvard Business Review

HBO has a heritage of merchandising the kid-friendly components of its programming as HBO Family. And, HBO’s move may build influence with key decision-makers in the home — moms.

Brands Shouldn’t Believe Everything They Read About Themselves Online

Harvard Business Review

And the sales numbers appear to bear that out — with Thomson Reuters reporting a 61% increase in the amount of sold-out merchandise at Nike stores in the 10 days after the campaign launched compared to the 10 days before the ad appeared. Michael Heim/Getty Images.

Data-Driven Pinterest Tactics that Drive Sales

Harvard Business Review

Retailers often worry that the Internet has turned brick-and-mortar stores into little more than showrooms: places where customers maul the merchandise and pester salespeople for advice before going online to buy the same products at a lower price.

The Perils of Algorithm-Based Marketing

Harvard Business Review

TD Bank, a Canadian bank, turned its ATMs into “Automated Thinking Machines” last year, surprising thousands of customers with $20 bills, flowers, and merchandise, earning accolades and garnering significant attention on social media.

Purpose is Good. Shared Purpose is Better

Harvard Business Review

They want to be a part of something; to belong; to influence; to engage. Dunkin Donuts :> Make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores.

Can There Ever Be a Fair Price? Why Jcpenney's Strategy Backfired

Harvard Business Review

Jcpenney vowed to price its merchandise so that "customers will not pay literally a penny more than the true value of the product.". Because sales are one of the factors that influence these beliefs, discontinuing them is likely to raise jcpenney's price image. When jcpenney announced its "Fair and Square" pricing last January, investors cheered, sending its stock up.

Idea Entrepreneur: The New 21st Century Career

Harvard Business Review

The idea entrepreneur is an individual, usually a content expert and often a maverick, whose main goal is to influence how other people think and behave in relation to their cherished topic. They give private talks and major speeches, write books and blogs and articles, participate in panels and events, engage in social media — activities that can generate revenue (sometimes in considerable amounts), through a combination of fees, sales of their expressions, and related merchandise.

How to Build Brand Religion

Harvard Business Review

They, in turn, become influencers in that community and grow more motivated to seduce more followers to the religion. All the merchandise sold is exclusive and limited run, refreshing every month. On Thursday at 11 a.m., the Supreme store in Soho debuts a new sneaker design, and people wait around the block to be the first to purchase it. Roughly a mile away in Madison Square Park, a line snakes past manicured lawns as people wait an hour in line to buy a Shake Shack cheeseburger.

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Big Data’s Dangerous New Era of Discrimination

Harvard Business Review

Going more granular, as Big Data does, offers even sharper ethno-geographic insight into customer behavior and influence: Single Asian, Hispanic, and African-American women with urban post codes are most likely to complain about product and service quality to the company. But how should sophisticated marketers and merchandisers use them? Congratulations. You bought into Big Data and it’s paying off Big Time.

Is Social Media Actually Helping Your Company’s Bottom Line?

Harvard Business Review

adults who use social media say these sites have no influence on their purchasing decisions and only 5% say they have a great deal of influence. As Bill Bernbach , David Ogilvy , and other ad execs have emphasized, “our job is to sell our clients’ merchandise, not ourselves.”

Stop Being Fooled by List Prices

Harvard Business Review

Mr. Johnson bet big on a new pricing policy: instead of weekly flyers advertising blow-out discounts, the general merchandise retailer moved to offering low prices every day. An inflated list price often serves as a reference price that influences one’s estimate of true value. Consumers love a deal. For many of us, a reflexive trigger to purchase is the emotional rush of scoring a big discount.

Using Facebook to Capture Customers

Harvard Business Review

This has enormous potential value for retailers who, if they identify customers at all, typically don't do it until checkout, at which point it's too late to influence a purchase. Games like Farmville and Mafia Wars hosted on Facebook are immensely successful, creating an ideal opportunity for retailers to do something they know well: marry entertainment and merchandising. A central tenant of retailing is to put stores near customers.

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Should You Write a Book?

Harvard Business Review

These are the questions I get from would-be idea entrepreneurs — people who want to go public with a deeply-felt idea so as to influence how people think and behave and, as a result, create some kind of change in their company, discipline, or community.

4 Models for Using AI to Make Decisions

Harvard Business Review

At one American retailer, an autonomous ensemble of algorithms replaced the entire merchandising department. While that maxim is based on anecdotal observation and participation, not statistical analysis, never underestimate how radical shifts in organizational power and influence can threaten self-esteem and subvert otherwise professional behavior.

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PepsiCo’s Chief Design Officer on Creating an Organization Where Design Can Thrive

Harvard Business Review

Our work covers each brand’s visual identity, from the product itself all the way to the marketing and merchandising activities that bring a brand to life across different platforms—music, sports, fashion, and so forth.

What to Do When a Personal Crisis Is Hurting Your Professional Life

Harvard Business Review

Research by Wayne Baker, a professor at the Ross School of Business, shows that how you frame your appeal strongly influences whether someone will agree to it. Several years ago, when Jacqueline Ardrey was working as a senior merchandising and supply chain executive for Harry & David, she experienced a series of tragedies. Issara Willenskomer/Unsplash. At some point, we all confront a stressful life event or personal crisis that threatens to distract us from work.