Harvard Business Review

DECEMBER 15, 2011

This suggests that when people touch soft products, they may be more susceptible to outside persuasive influences. Interestingly, in the studies above, the people taking part were not aware at all that the tactile sensations were having any influence on them.

Merchandising 14

Merchandising Retail Brand Airlines 14

Strategy Driven

MAY 10, 2019

The main goal of an omnichannel strategy should be to positively influence the perception of the customers about your brand or services. Focusing on your customers requires that you not just include marketing in the business success formula for attracting customers but also include merchandising, social media support, and customer support.

Strategy 50

Strategy Company Loyalty Merchandising 50

Harvard Business Review

APRIL 30, 2013

In essence, Julie wants to become what I call an "idea entrepreneur" — a person who builds a coordinated effort around a deeply-felt idea with the goal of achieving influence, affecting how people think and behave, and thus making some change in an organization or system. Maybe you know one. Maybe you are one.

Influence 8

Influence How To Entrepreneur Kahneman 8

You're Not the Boss of Me

OCTOBER 31, 2010

As they often say in retail stores about handling merchandise, “ If you break it you own it”. And second, be prepared to accept the consequences that may come from circumventing or defying rules There is always the chance that circumventing a rule can cause grief for someone else, some where else in the organization or outside it.

Maturity 50

Maturity Blog Merchandising McCarthy 50

Harvard Business Review

OCTOBER 17, 2018

Amazon, born 24 years ago, had captured about 45% of online retail commerce in the United States by 2017, but still stood for just about 5% of total US retail gross merchandise volume in that year. It took several decades for steam to drive the rollout of railways services and create a large market of exchanges in the United States.

GDP 10

GDP McKinsey Long-term Technology 10

Harvard Business Review

MAY 27, 2013

The idea entrepreneur is an individual, usually a content expert and often a maverick, whose main goal is to influence how other people think and behave in relation to their cherished topic. There is a new player emerging on the cultural and business scene today: the idea entrepreneur. Perhaps you are one yourself — or would like to be.

Entrepreneur 10

Entrepreneur Career Merchandising COO 10

Harvard Business Review

FEBRUARY 28, 2011

This has enormous potential value for retailers who, if they identify customers at all, typically don't do it until checkout, at which point it's too late to influence a purchase. Mobile-device check-ins are a popular way to electronically announce your arrival at a location.

Retail 15

Retail Discount Reis Merchandising 15

Harvard Business Review

OCTOBER 17, 2013

Mr. Johnson bet big on a new pricing policy: instead of weekly flyers advertising blow-out discounts, the general merchandise retailer moved to offering low prices every day. An inflated list price often serves as a reference price that influences one’s estimate of true value.

Price 8

Price Discount Retail Banking 8

Harvard Business Review

JANUARY 29, 2014

They, in turn, become influencers in that community and grow more motivated to seduce more followers to the religion. All the merchandise sold is exclusive and limited run, refreshing every month. The more a community convenes to exchange ideas around the dogma, the more emotional they grow about the ideas.

Brand 15

Brand How To Franchising Merchandising 15

Harvard Business Review

MARCH 14, 2013

They want to be a part of something; to belong; to influence; to engage. Dunkin Donuts :> Make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores. Customers are no longer just consumers; they're co-creators. It's not enough that they feel good about your purpose.

Mission Statement 9

Mission Statement Sports Merchandising Brand 9

Harvard Business Review

MARCH 3, 2015

adults who use social media say these sites have no influence on their purchasing decisions and only 5% say they have a great deal of influence. As Bill Bernbach , David Ogilvy , and other ad execs have emphasized, “our job is to sell our clients’ merchandise, not ourselves.”

Media 8

Media Advertising Public Relations Forrester 8

Harvard Business Review

JUNE 17, 2015

On any given occasion, everything from personal factors such as how well a person has slept the night before, current mood , hunger , and previous choices, to environmental variables such as the weather, the presence of other people, background music, and even ceiling height can influence how a customer responds.

Marketing 8

Marketing Banking Merchandising Brand 8

Harvard Business Review

JUNE 21, 2013

These are the questions I get from would-be idea entrepreneurs — people who want to go public with a deeply-felt idea so as to influence how people think and behave and, as a result, create some kind of change in their company, discipline, or community. Does anybody really read books anymore? Do I have to write a book?

Books 8

Books Merchandising Video Sharpe 8

Harvard Business Review

JANUARY 27, 2017

At one American retailer, an autonomous ensemble of algorithms replaced the entire merchandising department. In reality, “handoffs” and transitions prove to be significant operational problems. The top-down approach invariably creates interpersonal and inter-process frictions.

Outsourcing 8

Outsourcing Software CAPEX Competitive Advantage 8

Harvard Business Review

AUGUST 11, 2015

Our work covers each brand’s visual identity, from the product itself all the way to the marketing and merchandising activities that bring a brand to life across different platforms—music, sports, fashion, and so forth. This applies not only to the current portfolio of products, but also to PepsiCo’s future portfolio.

Organization 8

Organization Brand Six Sigma Innovation 8

Harvard Business Review

NOVEMBER 16, 2017

Research by Wayne Baker, a professor at the Ross School of Business, shows that how you frame your appeal strongly influences whether someone will agree to it. Several years ago, when Jacqueline Ardrey was working as a senior merchandising and supply chain executive for Harry & David, she experienced a series of tragedies.

Crisis 8

Crisis Case Study Brainstorming Supply Chain 8

Strategy Driven

JANUARY 2, 2020

Is anyone surprised Baby Yoda exploded in popularity and now every shop under the sun wants to sell some sort of Baby Yoda and The Mandalorian merchandise? While it might seem like a little thing, constantly showcasing ads on social media can influence a person’s shopping habits. Pop-Culture is Your Friend. Take Time to Engage.

Media 68

Media Marketing Succession Metrics 68

Harvard Business Review

JUNE 23, 2015

During Phase I of the study, we did extensive research into the businesses of music industry innovators: the merchandise strategies of Tyler, The Creator, the joint ventures of Jay Z , and the tech incubation and investing of actor Jared Leto. Beyond Music. and Harajuku Lovers.

Business Model 8

Business Model Merchandising Restructuring Fashion 8

Harvard Business Review

OCTOBER 17, 2018

And the sales numbers appear to bear that out — with Thomson Reuters reporting a 61% increase in the amount of sold-out merchandise at Nike stores in the 10 days after the campaign launched compared to the 10 days before the ad appeared. So, specifics matter.

Brand 10

Brand Analysis Merchandising Advertising 10

Harvard Business Review

MARCH 31, 2016

In 2015, we formed a cross-functional team at Lilly, comprised of individuals from marketing, merchandising, and fashion design to analyze millennial shoppers and to brainstorm engagement tactics that would appeal to them while staying true to the brand’s positioning and overall strategy.

Marketing 8

Marketing CRM Brand Retail 8

Harvard Business Review

MAY 29, 2012

Jcpenney vowed to price its merchandise so that "customers will not pay literally a penny more than the true value of the product.". Because sales are one of the factors that influence these beliefs, discontinuing them is likely to raise jcpenney's price image. Sounds straightforward — even enticing.

Price 13

Price Strategy Discount Merchandising 13

Harvard Business Review

AUGUST 20, 2015

HBO has a heritage of merchandising the kid-friendly components of its programming as HBO Family. And, HBO’s move may build influence with key decision-makers in the home — moms. Its lineup has always included offerings for young audiences ranging from Harry Potter -type fare to Harold and the Purple Crayon.

Media 8

Media Workshop Audience Business Model 8

Harvard Business Review

JANUARY 29, 2014

Going more granular, as Big Data does, offers even sharper ethno-geographic insight into customer behavior and influence: Single Asian, Hispanic, and African-American women with urban post codes are most likely to complain about product and service quality to the company. But how should sophisticated marketers and merchandisers use them?

Merchandising 11

Merchandising Media Price Cost 11

Harvard Business Review

SEPTEMBER 29, 2015

I became interested in public opinion when I began studying how the social context influences organizational leaders. Having monitored this tsunami of public reactions, Wal-Mart, Sears, and Ebay, were able to demonstrate sensitivity to public opposition to the flag by quickly banning the sales of merchandise bearing it.

Company 8

Company Merchandising Competitive Advantage Media 8

Harvard Business Review

JULY 18, 2013

Retailers often worry that the Internet has turned brick-and-mortar stores into little more than showrooms: places where customers maul the merchandise and pester salespeople for advice before going online to buy the same products at a lower price. Pack images with information.

Tactics 9

Tactics ROI Retail Media 9