Six Disciplines
APRIL 27, 2011
“What I found also fascinating is that the book was influenced by many people (the same people that I had read and liked the theories but didn't know how to act) including: Michael Porter (Competitive Strategy), Stephen Covey (7 Habits of Highly Effective People), Michael Gerber (The E Myth Revisited), Robert Kaplan and David Norton (Balanced (..)
Harvard Business Review
OCTOBER 31, 2014
By now the message from decades of decision-making research and recent popular books such as Daniel Kahneman’s Thinking, Fast and Slow should be clear: The irrational manner in which the human brain often works influences people’s decisions in ways that they and others around them fail to anticipate. Here’s how it works.
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Harvard Business Review
MAY 20, 2015
Research I conducted in collaboration with my Harvard Business School colleagues Ovul Sezer and Mike Norton shows that observers find the strategy insincere. We found that catering negatively influenced their evaluations (e.g., the likelihood of getting funded) while being oneself positively influenced them.
Harvard Business Review
SEPTEMBER 18, 2015
To influence them to consume less energy, the letters told them how their consumption compared with that of their neighbors. The rewritten letter increased the number of people paying the tax; the rewrite with the photo changed behavior even more dramatically.
Harvard Business Review
NOVEMBER 9, 2012
David Norton, the prior CMO of Caesars Entertainment, suggests that "data infrastructure should follow an understanding of the business questions. For example, something as simple as deciding how to look at the data — hourly, daily, weekly — can influence how you organize the data."
Harvard Business Review
DECEMBER 13, 2017
PMs have to have a deep understanding of how the organization operates and must build social capital to influence the success of their product – from obtaining budget and staffing to securing a top engineer to work on their product. They also have more influence and authority over company resources.
Harvard Business Review
OCTOBER 16, 2018
In this episode, Youngme talks to her friend and colleague, Professor Mike Norton, about how to spend money to create happiness. The #NeverAgain movement, Facebook and the Russian Influence Campaign, Should Pornography Be Banned, and Oscar Picks. Plus, she gives a behind-the-scenes look at preparing for her TED talk.
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