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How to Get People to Collaborate When You Don’t Control Their Salary

Harvard Business Review

” People in industries as different as commercial real estate, pharma, biotech startups, hedge funds, and public school districts worried about how to transform a competitive, star-driven culture into a collaborative one when they had no power to juggle financial rewards and no influence over promotion decisions.

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Accelerating Customer Adoption at the Bottom of the Pyramid

Harvard Business Review

They engage trusted, local influencers to build credibility. It starts with introducing the solution in an appropriate way and engaging trusted, local influencers to build credibility. To a certain extent, by recommending our product, these local influencers adopt some reputational accountability for its performance.