Opportunity #1 – Improve the Clarity of Your Message
The Opportunity: Clear, aligned messaging from the C-suite is a powerful determinant in ensuring how the organization understands the company’s vision, objectives and mission.
An unclear and ambiguous message from the top frequently leads to confusion and misalignment among employees and stakeholders, which has significant downstream implications. Vision is more than a website statement or page one of the investor pitch deck. Vision drives and anchors a common and shared purpose, catalyzes change, and unifies culture. It is your North Star! It is your enterprise’s “why we do what we do.”
How much time did you invest in the decision to expand your research development labs? How much effort do you put into measuring the ROI of your capital projects? Are you placing that same level of importance on developing and curating your enterprise vision? Do you plan your communications with the same level of rigor and care you apply across all of your decisions?
Action: Relentlessly communicate vision all the time! Simplify the vision to an impactful concise statement that everyone in the company can recite and live up to without having to memorize lines and lines of well-intended content. Simplicity and clarity are your goals for your vision statement.
Decker Value: Words matter – perhaps the greatest understatement we’ve uttered in this piece. At Decker, we are in the words and behavior business. We stand ready to assist you with what you say, how you say it, why you say it, and the persona you project to connect, engage, and influence for impact.
It’s important to note that the opportunities described herein apply to leaders and employees at all levels across your enterprise. Regardless of level, we can all develop our skills to influence and inspire others to drive business impact. Leveraging these high-impact opportunities and approaches will position you to scale your impact to improve communication skills, build a culture that excels at conveying ideas, and foster a more engaged and productive work environment.
Want to learn more? Please reach out to us to schedule a conversation on how you can elevate your and your team’s capabilities to drive influence and impact.
Dive into the earlier segments of this 5 part series on Accelerators for C-Suite Communication: Opportunity #5: Clear & Consistent Messaging | Opportunity #4: Skipping Opportunities to Tell Stories | Opportunity #3: Loosen Up | Opportunity #2: Leverage Personal Content Creativity