Strategy Driven

OCTOBER 29, 2020

To remedy this situation in the hospitality industry, a new pricing strategy was developed; the Yield Management strategy. What is yield management? What is yield management and how does it affect your business? So, really, what is yield management ? It first began from the air travel industry.

Yield Management 65

Yield Management Price Management Hotels 65

Strategy Driven

MARCH 30, 2011

Readers gain a better understanding of the most important influences to consider when making pricing decisions. Unit pricing, two-part pricing, complementary pricing, versioning, bundling, subscriptions, and yield management are all different price structures.

Price 50

Price Strategy Discount Levitt 50

Harvard Business Review

SEPTEMBER 3, 2014

In other words, the real influence and insight come from learning exactly how and why your predictions failed. In pre-Big Data days, for example, a hotel chain used some pretty sophisticated mathematics, data mining, and time series analysis to coordinate its yield management pricing and promotion efforts.

Hotels 10

Hotels Yield Management Discount Price 10

Harvard Business Review

SEPTEMBER 3, 2014

In other words, the real influence and insight come from learning exactly how and why your predictions failed. In pre-Big Data days, for example, a hotel chain used some pretty sophisticated mathematics, data mining, and time series analysis to coordinate its yield management pricing and promotion efforts.

Hotels 8

Hotels Yield Management Discount Price 8

Harvard Business Review

JANUARY 26, 2012

However, using personal data (emails, calendars, etc) and spreadsheets, some practitioners are developing personal yield management tools. While business processes use advanced analytics to predict customer demand and production, knowledge workers must guesstimate whether or when they'll have bandwidth for a new project.

Organization 12

Organization Self-aware Taylorism Taylor 12