Collaboration as an Intangible Asset
Harvard Business Review
JUNE 16, 2011
So it is with most breakthrough innovations and banner financial years. The point is not to nod in the direction of the "little people," but instead to recognize that the intangible assets an organization has are the product of the hundreds, perhaps the thousands, of "assists" — to extend the basketball metaphor — that usually go unnoticed but without which problems would not get solved, insights would not be generated, and uncertainties would not be vanquished.