Innovation IRR Management Marketing 
Harvard Business Review
AUGUST 4, 2014
Instead of focusing on innovation, as he did during his first tour as CEO of the world’s largest consumer packaged goods firm, Lafley is now innovating on focus. “Importantly, this will be a much simpler, much less complex company of leading brands that’s easier to manage and operate.” innovation.
Harvard Business Review
SEPTEMBER 24, 2014
Apple’s Tim Cook spoke as well, saying “the time for inaction has passed,” and commenting that we don’t need to accept any “tradeoff between economy and environment — both are doable if you innovate and set the bar high enough.”. and an IRR of 27% for those companies with the most aggressive, science-based goals and actions on climate.
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