Lafley’s P&G Brand Cull and the 80/20 Rule

Harvard Business Review

Instead of focusing on innovation, as he did during his first tour as CEO of the world’s largest consumer packaged goods firm, Lafley is now innovating on focus. “Importantly, this will be a much simpler, much less complex company of leading brands that’s easier to manage and operate.” represent an innovation repudiation of Lafley 1.0? innovation. Will P&G innovation dynamism tomorrow come more from initiatives supporting the core?

DCF 8