The Bull who withstood the Monster

In the CEO Afterlife

Monster entered the market after Red Bull, discounted their product, proliferated the hell out of the brand, and committed a boatload of sins that would give marketing pundits Al Reis and Jack Trout migraine headaches. Branding Leadership Marketing Strategy Al Reis Business Coca-Cola Creativity Dieter Mateschitz Entrepreneurship In the CEO Afterlife Innovation Jack Trout Jacobs Suchard John Richard Bell Monster Energy PepsiCo Red Bull Rockstar Slogans Unilever Vision

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19 Key Leadership Competencies & Behaviors from 29 Top Experts

Miles Anthony Smith

29 Leadership Experts Share Their Top 19 Leadership Competencies & Behaviors for Success (Plus Leaderboard) It seems that the world has a lack of leadership these days, doesn’t it? Why does poor leadership seem to be such an epidemic in government, business, and nonprofits? True leadership starts with the leader working on herself first and serving her team, not the other way around. Any other leadership advice you recommend for leading well?

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Trust – the key to success

Lead on Purpose

Without trust, you get nowhere.&# – Jack Trout “Everything in marketing points to the reality that the profitable companies are those that have earned the confidence of their public. Filed under: Integrity , Leadership , Trust Tagged: | collaboration , commerce , confidence , credibility , Speed of Trust , Stephen M.R.