First Friday Book Synopsis

MARCH 4, 2011

The Marketing Imagination (Expanded Edition) Theodore Levitt Free Press (1986) Do not be misled by the date of this Expanded Edition: Of the more than 27 gazillion books on marketing now in print, none has had a greater impact than has this one. It is truly a masterpiece. By way of background, in 1960 (in [.].

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Levitt Marketing Books Review 80

Harvard Business Review

JULY 11, 2011

It's hard to overestimate the influence Ted Levitt's "Marketing Myopia" has had on the world of marketing and beyond. Its impact as a concept has weighed on generations of innovators: it's hard to imagine marketing malpractice without this antecedent. This post is part of the HBR Insight Center Marketing That Works.

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Levitt Marketing Library Maturity 12

Harvard Business Review

JANUARY 13, 2014

In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” To avoid that, Levitt exhorted leaders to ask themselves the seemingly obvious question – “What business are you really in?” Innovation Leadership Strategy' And short-term numbers at that.

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Levitt Christensen Competitive Advantage Welch 11

First Friday Book Synopsis

OCTOBER 3, 2011

Harvard Business Review on Reinventing Your Marketing Various Contributors Harvard Business Review Press (2011) How to use innovative thinking to improve how you create or increase demand for what you offer Those who aspire to maximize the impact of their marketing initiatives will find the material in this HBR book invaluable.

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Review Marketing Books Innovation 70

Harvard Business Review

OCTOBER 18, 2016

In 1960, Harvard professor Theodore Levitt published a landmark paper in Harvard Business Review that urged executives to adapt by asking themselves, “What business are we really in?” ” Other attempts to adapt to Apple’s innovations, such as the Zune mp3 player, didn’t gain traction either.

Company 8

Company Levitt Succession Agility 8

Harvard Business Review

MAY 5, 2016

Grove’s 1980 question remains as ruthlessly relevant to C-suites as Ted Levitt’s 1960 classic, “What business are you in?” They see disrupted incumbents from retail, finance, health care, transportation, professional services, and manufacturing requiring radical restructuring of assets, productivity , and innovation.

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Levitt Disaggregation Kaizen Call Center 8

Harvard Business Review

APRIL 13, 2017

Theodore Levitt's classic theory -- in under two minutes. Grovestand wasn’t Hughes’s only innovation. Averages are the enemies of innovators. Innovation happens at the fringes, not at the center. “That’s funny,” Hughes said to himself, his curiosity piqued. Related Video.

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Levitt Video Short-term Learning-by-Doing 8

Harvard Business Review

NOVEMBER 18, 2015

Christensen and two co-authors revisit where disruption theory stands today in a new HBR article, “What Is Disruptive Innovation?” As Ted Levitt pointed out 55 years ago, companies develop significant myopia over time, only seeing things that are squarely in the mainstream of their market.

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Disruptive Innovation Christensen Levitt Innovation 8

Harvard Business Review

SEPTEMBER 13, 2012

In 1960, the editor of the Harvard Business Review, Theodore Levitt, wrote that the failure of railroads could be explained in part by the myopic view that they were in the railroad business and not the transportation business, which left them vulnerable to competition from cars, trucks, and planes.

Health Care 15

Health Care Levitt Film Chemicals 15

Harvard Business Review

JUNE 14, 2017

How the most innovative providers are creating value. The late economist and marketing professor Theodore Levitt famously said “People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.” Insight Center. The Leading Edge of Health Care. Sponsored by Optum. But we believe it’s the only option.

Health Care 9

Health Care Levitt Competitive Advantage Pharmaceuticals 9

Harvard Business Review

JUNE 1, 2011

Maybe it's a good time to dredge up a chestnut from Ted Levitt's classic HBR article, "Marketing Myopia." Levitt analyzed the fall of the railroads, and notes that the railroads "assumed themselves to be in the railroad business rather than in the transportation business. Certainly not.

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Levitt Mass Marketing Simon eBook 14

Harvard Business Review

MAY 19, 2015

This insight resonates with our work on disruption across industries: disruptive innovations create new systems or “value networks” that eventually displace the old ones. The second has to do with scope.

Strategy 8

Strategy Energy Levitt System 8

Harvard Business Review

MAY 6, 2014

Most growth-related decisions in management are made this way because managers do not have data that reliably predicts how new customers will react to their offerings or how any customer new or old will react to innovative offerings. Disruptive innovation practitioners have just such a tool for reliably predicting customers’ behavior.

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Disruptive Innovation Levitt Innovation Tools 10

Harvard Business Review

MARCH 21, 2014

Decades ago, Harvard professor Theodore Levitt popularized the rationale behind why people buy quarter-inch drill bits: “People don’t want quarter-inch bits. Design Innovation Product development' They want quarter-inch holes.”

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Levitt Early Adopters Productivity Products 8

Harvard Business Review

SEPTEMBER 24, 2013

In the words of Harvard Business School marketing professor Theodore Levitt, “ People don’t want to buy a quarter-inch drill. Disruptive innovation Global business' Every time a customer buys a product, they are trying to do a job that brings some value to them – and not necessarily what the product says on the label.

Marketing 8

Marketing B2B Levitt Disruptive Innovation 8

Joseph Lalonde

MARCH 14, 2018

Michael Levitt, CEO of BreakfastLeadership.com. is a Senior Consultant with NextMove and Partner at Innovation Partners International and author of Conversations Worth Having. Incidentally, I never start the day with text, email, phone, Facebook , TV, or news of any kind. Torres, Ph.D.,

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316

Harvard Business Review

OCTOBER 15, 2015

As HBS’s Ted Levitt pointed out decades ago, people don’t want to buy a quarter-inch drill; they want something that will make a quarter-inch hole. I would venture to suggest that this extra factor is the fact that managers in incumbent firms do not focus on their product’s “job-to-be-done.”

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Marketing Company Film Levitt 8

First Friday Book Synopsis

MARCH 2, 2011

After having read and reviewed so many business books, I now share brief comments about what I consider to be the 25 most valuable business insights and the books in which they are either introduced or (one man’s opinion) best explained. Here are the third five: 11. Leadership: In essence, leaders attract followers so that [.].

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Review Books Leadership Mintzberg 85

Harvard Business Review

OCTOBER 11, 2012

It serves as a great introduction to other works by modern writers like Malcolm Gladwell and Steven Levitt, who translate theories from the social and physical sciences into everyday life. Richard Tedlow, Giants of Enterprise: Seven Business Innovators and the Empires They Built. Covey, The Seven Habits of Highly Effective People.

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Books Cialdini Christensen Collins 22

Harvard Business Review

JANUARY 26, 2015

While working with a huge Russian hydrocarbon company in Texas last year, our innovation conversation quickly zeroed in on customers. The innovation roadmap was hauled out and reviewed less in the spotlight of global opportunities than the cold reflection of domestic politics. The unhappy innovation inference? No one disagreed.

Disruptive Innovation 8

Disruptive Innovation Levitt Tourism Incentives 8

Harvard Business Review

OCTOBER 11, 2012

It serves as a great introduction to other works by modern writers like Malcolm Gladwell and Steven Levitt, who translate theories from the social and physical sciences into everyday life. Richard Tedlow, Giants of Enterprise: Seven Business Innovators and the Empires They Built. Covey, The Seven Habits of Highly Effective People.

Books 17

Books Cialdini Christensen Collins 17

Harvard Business Review

MAY 11, 2017

Theodore Levitt's classic theory -- in under two minutes. Innovations driven by obstacle-as-competition insight: In-app bar code scanner to make it easy to track packaged foods. Related Video. The Explainer: Marketing Myopia. Massive food database, so users never have to enter nutritional data.

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Levitt Real Estate Video PR 14

N2Growth Blog

OCTOBER 7, 2010

Lafley - The former Chairman and CEO of Proctor & Gamble gave a clinic on innovation. I’ve never heard anyone speak so fluently on the topic of innovation. Steve Levitt - Author of Freakanomics and Super Freakanomics , Steve was superb. Just about every statement that passed his lips was quotable.

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Blog Collins Blue Ocean Strategy Video 353