Remove Innovation Remove Long-term Remove Marketing Remove McClelland
article thumbnail

Deep Motivations, Not Competencies, Drive Leadership Performance

The Empowered Buisness

Orientation toward innovation and creativity. A successful CMO (Chief Marketing Officer) is likely to have such MAPs as – strong motivation toward options (ie., They want to pay more attention to a long term, rather than short term, view. It is one of three core motivational drivers identified by McClelland.

article thumbnail

Leadership Is About to Get More Uncomfortable

Harvard Business Review

And along with this increased transparency, you’re held accountable for areas you know less about: new technologies, new markets, new cultures and geographies representing new stakeholders. Competitors will be recast as allies, as rival companies will have to work together to achieve more complex technical innovations.

article thumbnail

The Leadership Vacuum | N2Growth Blog

N2Growth Blog

being pushed into the market is reaching truly overwhelming proportions. It’s been my experience that regardless of the subject, it is precisely when the noise becomes the loudest, that it’s most difficult for the consumer to extract quality and value from the market. I have long believed in eating my own cooking.

Blog 333