Deep Motivations, Not Competencies, Drive Leadership Performance
The Empowered Buisness
JULY 14, 2015
Orientation toward innovation and creativity. A successful CMO (Chief Marketing Officer) is likely to have such MAPs as – strong motivation toward options (ie., They want to pay more attention to a long term, rather than short term, view. It is one of three core motivational drivers identified by McClelland.
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