Innovation Management Marketing Nalebuff 
Harvard Business Review
NOVEMBER 30, 2010
Thus, while some economists, such as Ian Ayres and Barry Nalebuff , have argued that firms can profit from honest pricing, their competitors can take actions to mute that. Thus, while some economists, such as Ian Ayres and Barry Nalebuff , have argued that firms can profit from honest pricing, their competitors can take actions to mute that.
Harvard Business Review
FEBRUARY 10, 2014
From the WordPerfect-Novell acquisition that led to bankruptcy, to the misfires of the Target-Neiman holiday experiment, it’s clear that despite the plethora of management literature on how to launch a successful partnership, collaborations often go bust. As management professors Adam M. Brandbenburger and Barry J.
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