Remove Innovation Remove Management Remove Marketing Remove NPV
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Innovation is a Lifestyle, Not a Bunch of Metrics

Innovation Excellence

Far too many supposed innovation experts believe that measuring activities is critical to success. Innovation activities simply for the sake of doing something without context and insight from the measure may be in fact very misleading. Persistent growth, profit, ROI and NPV are the obvious measures, Maybe not so much.

NPV 99
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The Worst Failure of All Is Wasting a Failure

Harvard Business Review

Sebell (mark@creativerealities.com), who are managing partners at Creative Realities, Inc. a Boston-based innovation management collaborative. We often ask executives to tell us about their biggest innovation failures. The CEO and CFO responded with, "A failure to hit ROI and NPV targets."

NPV 16
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Lafley’s P&G Brand Cull and the 80/20 Rule

Harvard Business Review

Instead of focusing on innovation, as he did during his first tour as CEO of the world’s largest consumer packaged goods firm, Lafley is now innovating on focus. “Importantly, this will be a much simpler, much less complex company of leading brands that’s easier to manage and operate.” innovation.

Brand 8
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Is Your Business Biased Against Innovation?

Strategy Driven

Many people do not typically think of metrics and accounting as roadblocks to innovation, yet you call these out as potential problem areas. Net present value [NPV] is a case in point. The logic of NPV is to project cash flows into the future and then discount those flows back into today’s dollars at a given cost of capital.