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Build Your Brand as a Relationship

Harvard Business Review

We can still see the “brand as object” model in the American Marketing Association’s definition : “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Brand innovators tend to create different kinds of relationships.

Brand 8
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19 Key Leadership Competencies & Behaviors from 29 Top Experts

Miles Anthony Smith

The most successful leaders I know are lifelong learners, open to new innovative ideas, they read the latest books, they are willing to explore and experience self-awareness and they use good accredited coach to support them in their successful leadership journey. Any other leadership advice you recommend for leading well?