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Category Creation Is the Ultimate Growth Strategy

Harvard Business Review

The innovation came about because Laird aspired to surf a deepwater reef break on the north shore of Maui called Peahi, or Jaws, where waves can reach 120 feet high. Having grown up in Hawaii, I have the utmost respect for Laird as a waterman. in incremental market capitalization for every $1.00 Laird Hamilton is my hero.

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