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Moving on from ROI to ROE, a Return on Empathy

Strategy Driven

However, innovations in the neurosciences to developments in social media have revealed that profitability should no longer be relegated to sales figures and profit margins alone. Those making this shift will gain a significant ROE – Return on Empathy. Investing in Empathy. The Need for Caring Relationships.

ROE 50
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Why Complexity Sucks

In the CEO Afterlife

You focus on that 20% to generate a high ROE (return on effort). It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy. In marketing, great branding steers clear of multi-benefits; one clear, compelling benefit will find a place in busy minds.

ROE 249
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Don't Confuse Engagement with User Experience

Harvard Business Review

While it's completely understandable why designers, product managers and marketers might conflate them, reality suggests that a great user experience doesn't necessarily generate engagement any more than meaningful engagement inherently assures a great user experience. Don't make that mistake. Re-engage with engagement.

ROE 10
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End the Religion of ROE

Harvard Business Review

corporation than "what's the ROE on that?" Conversely, why market cigarettes? ROE justifies the means. To an extent not widely recognized, it was an equation in the first place that gave ROE the power to dominate not just investment decisions, but an entire business culture. There is no more powerful question in a U.S.

ROE 13