Innovate Forward

Leading Blog

Technology is the raw material that 21st-century innovators need to build new business capabilities, to develop exciting new products and services, and to create workarounds for the physical distancing measures we will likely endure for the foreseeable future. Six powerful new technologies, all reaching maturity simultaneously in the early 2020s, will each act like a new color in the palette of creators, designers, and innovators. Creativity & Innovation

Three steps toward creating market-leading products

Lead on Purpose

The goal of every company and product leader is to invent products (or services) that become recognized market leaders. We all know about companies … Continue reading → Innovation Leadership Product Management market leader market problems market-leading product category product innovation strategyCreating a new product category is icing on the cake, but also rare and extremely difficult.

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Understanding the Link Between Leadership and Innovation

Lead Change Blog

Make no mistake; Covid-19 has the potential to change virtually all aspects of society, particularly in terms of the structure of the labor market and developed economies across the globe. With this in mind, the Coronavirus outbreak arguably represents an opportunity for growth and innovation, and good leadership will be central to ushering this in. But what’s the relationship between leadership and innovation and why exactly should you care?

Create a Strategy for Creating a Strategy

Lead Change Blog

Every company is competing for market shares, customers, and suppliers. How do we best focus on strategy? Spend time on strategy each day. It is easy to get caught up with the business-as-usual (BAU) activities on a daily basis, but if you do too much of BAU, there will be no time left to think of a strong strategy. I always spend 30 mins of my day thinking about strategy. I ask myself the question, what did I do to contribute to our strategy?

Is Innovation manageable?

N2Growth Blog

In the years leading up to 2018, I have spent my time bringing innovation to the financial services space. As such it is all about innovation. And now, from a distance, my optimism regarding the sector’s ability to innovate and capture opportunities has not changed. Let’s study a bit about Innovation. Innovation comes in four basic formats. This kind of research does not directly result in marketable solutions. The post Is Innovation manageable?

How 3D visualization can be a key marketing strategy

Strategy Driven

Marketing is one of the top ways in which you can promote your business. Being able to create an effective marketing strategy can make or break your brand: a good one can bring in new customers, while a bad one can mean you’re being spoken about for all the wrong reasons. This may become more common as technology evolves, so get ahead of the curve and see why you may want to use 3D visualization in your marketing strategy.

Ten steps to effective marketing

Strategy Driven

Traditional marketing is all about marketing materials which are usually the things and objects which promote your message or your brand to your target audience. Although the contemporary marketing is all about Instagram and Facebook marketing. Digital marketing options.

levels of work and pattern recognition for sales and marketing

Mike Cardus

I had a great time learning and sharing with the Buffalo Niagara Sales and Marketing Executives BNSME group. They invited me to share ideas and join them in a conversation about levels of work, pattern recognition for sales and marketing.

Competitive Marketing Strategies of the Digital Era

Strategy Driven

Likewise, it has hit the business industry, bringing some tech-savvy innovations, especially for the marketing department. In today’s tech-savvy world, escaping the advantages of digital marketing is impossible. Bank on Video Marketing. Micro-Influencer Marketing.

A Strategy Story That Works

Great Leadership By Dan

How we’re going to get there (a strategy story) Every leader, regardless of what functional discipline they represent, needs to be able to tell those four stories. Here’s an example of #4 – a strategy story. Here’s a synopsis of what it said: What’s the best strategy to win a basketball game if you know your opponent is better than you? One strategy that’s worked for a lot of out-classed teams is this – play a full-court press the entire game.

How Innovative Trailblazers are Transforming Business

Skip Prichard

That’s what Brand Positive co-founder Sean Pillot de Chencey teaches in his book Influencers & Revolutionaries: How Innovative Trailblazers, Trends and Catalysts Are Transforming Businesses. “Insight + Ideas + Impact = Innovation.” What’s your definition of innovation?

How Big Companies Can (and do) Innovate Like a Start-Up

Leading Blog

T HE INNOVATION WE PRIZE at successful start-ups is a mindset that is brought into the start-up and not necessarily the inherent quality of every start-up. Innovation isn’t something that just happens; we create the conditions for it. Big organizations can innovate like small start-ups. While organizational size complicates innovation, “scale if properly exploited could actually be an advantage, not a liability, for innovation.” Creating an Innovation Strategy.

Four Tips to Manage Your Marketing Team Effectively

Strategy Driven

Marketing is one of the most important departments in any small business. But marketing is also as much an art as it is a science, and this means that sound management and good decision-making can have a profound impact on the effectiveness of your marketing team.

Great Leaders Embrace Innovation, and Innovation Demands Risks

Great Leadership By Dan

Guest post by Randal Moss : Great leaders consistently talk about the need for their organization to ‘be innovative’ in their thinking. They recognize that innovation is a strategy for growth and that being able to harness that power will drive their organization’s success and their own as well. No Guts, No Growth, No Glory Taking risks is an inextricable part of being innovative. Executive support sends the message that innovation is a priority.

In Marketing, the “C” Word Cannot Exist

In the CEO Afterlife

Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. Differentiation is the name of the marketing game. Marketing is the creator and curator of that disparity. We are in a day and age where brilliant marketing can no longer “sell ice cubes to Eskimos.”

Innovation and Overcoming Organizational Stuckness

Mike Cardus

Innovation, change, the ability to notice patterns, and try unique or novel approaches will continue to be a differentiator in your organization , team, and self. In a recent webinar on change and innovation , I shared processes and ways to support innovation in your work : . Innovation and overcoming stuckness Nine Windows – Mike Cardus. Innovation and Overcoming Organizational Stuckness. We shared the 8 Causes that Block Innovation.

The Strategy of Hustle

In the CEO Afterlife

I’ve read a lot of books on strategy. I was devoted to master strategies and “big play” innovations that ideally positioned a company to dominate their chosen market(s) and enjoy sustainable competitive advantage. It worked well for me in my 17 years at Jacobs Suchard, although I am the first to admit that we managed just two blockbuster strategic innovations over that time period – both were technical in nature, and thankfully, both were well-marketed.

Leaders Can’t Execute Strategy

Great Leadership By Dan

Every university offering a business degree has on their faculty a professor teaching strategy but almost none have a professor teaching its execution. This has left a skills gap among today’s leaders that heavily contributes to the downfall of company attempts to execute their strategy, resulting in loss of market and shareholder value. I call this the “Strategy Execution Skills Gap”. What’s required to execute strategy has not been taught in the classroom.

How Innovation Is Completely Different in Established Organizations than in Startups

Leading Blog

Their greatest fear is no longer their closest competitor, but the startups which, although they live in metaphorical garages and have hardly taken off, have an innovation power that established organizations can only dream of possessing. Still, no matter what great strides the innovative startups make or how much airtime they’re given by the media, innovation in startups is completely different than innovation in established organizations. Creativity & Innovation

Dinosaurs, Big Consulting Firms and Disruptive Innovation

N2Growth Blog

Thanks to Professor Clayton Christensen of Harvard University and his 1997 landmark book, The Innovator’s Dilemma , we have a new way of understanding the life cycle of companies and why some market leaders maintain their dominant position and other one-time market leaders disappear. Christensen calls this “ disruptive innovation ” and gives examples as diverse as the personal computer industry, milkshakes, and steel minimills. WHAT IS A DISRUPTIVE INNOVATION?

N2Growth Helps Businesses Combine Strategy & Innovation for a Consumer-First Approach to Digital Transformation

N2Growth Blog

To stay competitive, brands must innovate and transform. That transformation requires adopting new digital technologies in every aspect of business — from product design and operations to customer service and marketing. In contrast, other leaders focus so much on long-term strategies that they miss the opportunity to create competitive advantage by pulling the future forward. Then he moved into media — helping Nielsen innovate the first global internet management service.

Ten steps to effective marketing

Strategy Driven

Traditional marketing is all about marketing materials which are usually the things and objects which promote your message or your brand to your target audience. Although the contemporary marketing is all about Instagram and Facebook marketing. The marketing materials have the power of making or breaking a brand; this is the reason why companies invest a significant amount of their money in making high-quality marketing materials.

Learning from the Innovation Leaders

Great Leadership By Dan

Guest post from Rowan Gibson : Not since the dawn of the Industrial Revolution has there been a greater need to learn the art of innovation leadership. Successful products, services, strategies, and business models now have a shorter shelf-life than ever before in business history, which means that “innovate or die” is not just a cute bumper sticker; it’s a brutal reality of twenty-first century competition. Who do we think of as innovation leaders?

What do Blue Lobsters Have to do With Innovation? Everything!

Mills Scofield

Because the key to innovation isn’t processes, stage gates, weird exercises, or competitions. The key to innovation has been and always will be People. I view the commitment to innovate, in the companies I’ve worked for and with, as a spectrum of lobsters - from cooked, to live, to rare blue ones. Red Lobsters think they innovate and believe they want to, but not enough to expand their comfort zone and hire the right people to do it.

Innovative Branding For Female Entrepreneurs

Women on Business

Being a modern day figure in the marketplace of female empowerment leader and spiritual innovator leads one to believe that my life is my message, my image is my brand, my ideas are what the public is searching and looking for, if I come from that singular identity, then I am way off track. ” then I can take my brand image and be innovative and engaging, adding more value to servicing the needs of female entrepreneurs globally.

Brand 161

Why Strategy Withstands the Test of Time

In the CEO Afterlife

How often have you heard people say, “Our strategy is to become the biggest and the best?” This is not strategy. Strategy is not the what. Strategy is the how – how will you become the biggest and the best? Of course, within the realm of the definition, there are good strategies and bad ones. Good strategies help to define a company or a brand’s point of difference. Strategic focus is taking a backseat because people find strategy constraining.

Current Marketing Strategies that will Help Improve Customer Service

Strategy Driven

Typically, most owners of large businesses will have a marketing department and a customer service team, each with its own lists of responsibilities. For examples on how business owners can elevate their corporate customer service with the help of some top-notch marketing services, please consider the following examples: Follow Up with Customers. For instance, if a marketing plan includes a goal to offer customer support 24/7, an IVR system is a great option.

The fallacy and hubris of “market attractiveness”

Mills Scofield

How many times have you heard or even said, “Is that market attractive to us”? We look at the markets we’re in, the markets our competitors are in, maybe even some that are new and wonder if they are/could be good for our business. Culture Customer Needs Innovation Leadership Leading Indicators Market Attractiveness Strategy market research This appears on Smartbrief''s Smartblogs for Leadership! Thank you!! "

Put Employer Branding at the Core of Your Strategy

HR Digest

Employer branding is an essential strategy for any organization—be it market perception or attracting the right talents to the organization. By investing in your employer brand, you don’t have to spend too much on advertising and marketing campaigns creating awareness for your business.

Brand 63

The “Next Practices” of Strategy-Setting

N2Growth Blog

Be dynamic and agile, not routine and static – most “strategy” firms offer inflexible, rigid, complex and time consuming approaches that eat up resources and yield only limited value. Be Innovative and engaging, not flat and uninspired – countless management consultants employ the same old, tired planning processes that generate little interest or energy. Strategy Jim KerrAre your strategic planning practices flat and uninspired?

The Emerging Strategy of Innovative Service

Strategy Driven

Such a plethora of challenges has required all organizations to rethink their strategy. The nightly news shows the weather report, ball scores, stock market numbers and a crawling headline simultaneously on the TV screen. So, what is the strategy for today’s customer in today’s times? The core of the innovative service strategy must include rethinking the authority of the front line—the venue for in-the-moment inventiveness.

Why HR Needs to Be a Marketer

In the CEO Afterlife

Great marketing begins with great strategy. Great strategy seldom happens without sacrifice. There’s more: a marketer’s product or service better deliver on the promise. If it doesn’t, great marketing cannot exist. For the sake of brevity, I’ll list just five similarities between HR and brand marketing. Marketers determine how to bring the brand promise to life. In the high tech world, innovation is critical to survival.

Maneuver Strategy

Coaching Tip

Maneuver strategy has been used by the military since King Leonidas and Genghis Khan, yet businesses all too often neglect it. In their new book, “OUTMANEUVER: OutThink, Don’t OutSpend” strategy and innovation consulting experts Jeffrey Phillips and Alex Verjovsky examine how maneuver strategies, based on speed, agility, insight and innovation win the most in any market at the least possible cost, for companies of any size, in any industry.

Approach to Innovation

Coaching Tip

Today's conventional wisdom says to survive, companies must move beyond incremental innovation and invest in radical, disruptive innovation. In "THE POWER OF LITTLE IDEAS" , Wharton professor David Robertson examines an approach to innovation; one that is neither incremental nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all companies should recognize and apply when it will give them a competitive advantage.

How to Drive Strategies By Assessing Your Company Capabilities

N2Growth Blog

Assess your company across these 4 capability dimensions presented below to determine the best strategies for your firm: Managerial. What segment of the market do they serve? Pricing Options: What is the pricing strategy? By market segment? Liquidity: What will be the immediate impact of an unexpected market downturn or product launch failure? Strategy Innovation Jim Kerr leadership leadership success

Strategy for Non-Strategic Leaders

In the CEO Afterlife

When I was on the ‘hot seat’ and in the line of fire as a CEO, I constantly dealt with pressing day-to-day issues such as bringing in the quarter, forecasting erratic commodity markets, reacting to predatory pricing, and stressing over sales shortfalls and excess inventory. These are the folks who don’t know the difference between strategy and tactics – those who view strategy as a needless constraint. Ironically, sticking to a well-conceived strategy makes decisions easy.

The Strategy Confusion

LDRLB

Strategy has to be one of the most misused words in business. You’ve likely heard this: “Our strategy is to become the biggest and the best.” ” Deciding to become a global corporation, to diversify, or to increase sales by x dollars per annum is not strategy. Articulating how to become the biggest and the best is the strategy. That strategy can be good or bad. 53% couldn’t say whether their employees understood the strategy.

Leaders, Want To Master Innovation? Then Get Funny!

Tanveer Naseer

So to get the most out of innovation processes such as design thinking, truly creative leaders also need to master the social dynamics of… [wait for the punchline}…humor! We have witnessed that skilled leaders, those we call “Stand-Up Strategists”, understand the utility of humor to boost innovation. It is therefore not surprising that business leaders who score high in the effective use of humor as a tool to boost innovation also tend to score high in emotional intelligence.

How To Regain Or Maximize A Market Position

Strategy Driven

Market share and thus positioning has become paramount, as those that fall by the wayside, leave openings to be filled. But just how do you regain lost ground or perhaps, capitalize on a hole in the market? Or, you could release a marketing blitz campaign about your new product.

Boost Innovation by Strengthening the Organization’s Immune Systems

Great Leadership By Dan

Guest post by Kris Oestergaard: Today, every business is looking to find ways to streamline its innovative abilities. Those successful in establishing a culture of innovation have addressed their organization’s “immune systems.” Just as the body’s immune system keeps it healthy, stable and tolerant of change, an organization’s immune system must be strong in order to handle the task of innovating. innovation Kris Oestergaard

System 151

44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. While we won’t soon fully bid our goodbyes to some traditional marketing techniques like print ads, flyers, and print magazines, the landscape is shifting even more towards a reliance on digital. ​ What are the Benefits of Content Marketing?

Marketing Trends You Should Keep an Eye on in 2020

Strategy Driven

Marketing is one of the most dynamic fields in the world, and one that changes every day. Techniques like email marketing, content marketing, and search have been around for years now, but we are still seeing some innovation in how they are implemented. Let’s take a look at some of the marketing trends that will dominate 2020 and beyond. It has reached virtually all classes and demographics, and has been used as a marketing tool pretty much since its inception.

Making Sense of Speed, Agility and Innovation

Leading Blog

If you can simply accelerate the current activities, products and strategies that your business implements, will that help you win in the future? There’s agile marketing, introduced by thought leaders at CMG. Or, think about innovation. Everyone knows innovation is important. But again, if you can innovate successfully, is that enough? Maneuver Strategy. In truth, factors like speed, agility and innovation aren’t all that valuable by themselves.