7 No-Fail Ways to Build a Successful Cost Management Strategy
The Kini Group
JULY 26, 2016
Marketing and selling costs: How much does it cost for your company to close a deal? From advertising to wining and dining a high-quality lead, marketing and sales costs can easily get out of hand. This includes the marketing and sales tools, teams, and trips. Frameworks like Zero Base Budgeting can also provide detailed analysis and deep visibility into costs that typically fly under the radar. Can we innovate how we do things?