Harvard Business Review

APRIL 14, 2015

That article, which ran in our June 2014 issue, argues that for organizations to stay competitive, their leaders must foster collaborative communities that are both willing and able to innovate. We also recognize three runners-up for the award: “Blue Ocean Leadership,” by W.

Mauborgne 8

Mauborgne Article Execution Quality 8

Harvard Business Review

MAY 21, 2012

Many successful innovations work because they create a new market. Chan Kim and Renée Mauborgne of INSEAD have written a whole book about Blue Ocean Strategy as they call it, in which successful companies innovate their value propositions to attract customers who have never engaged with their type of product or service before.

Marketing 9

Marketing Blue Ocean Strategy Mauborgne Early Adopters 9

First Friday Book Synopsis

JANUARY 12, 2012

Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Stephen Wunker McGraw-Hill (2011) How to locate, penetrate, and dominate in new markets or in new customer segments Opinions are divided (sometimes sharply divided) about where and how to generate new revenue sources when competing in a global economy such as the current one, (..)

Marketing 75

Marketing Review Books Globalization 75

Harvard Business Review

MARCH 23, 2012

A workshop attendee asked me this seemingly simple question: "So, what else should I read to learn more about innovation?". But in thinking it through, I did eventually end up with a highly personal list I call " The Masters of Innovation " (which appears in my latest book ). Chan Kim , and Renee Mauborgne.

Innovation 15

Innovation Ries Mauborgne Open-book 15

First Friday Book Synopsis

JANUARY 12, 2012

Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Stephen Wunker McGraw-Hill (2011) How to locate, penetrate, and dominate in new markets or in new customer segments Opinions are divided (sometimes sharply divided) about where and how to generate new revenue sources when competing in a global economy such as the current one, (..)

Marketing 70

Marketing Review Books Globalization 70

Harvard Business Review

JANUARY 29, 2013

Chan Kim and Renée Mauborgne , and it certainly sounds like what Apple has been up to. Apple still has an edge, in that it built that sea — "so powerful is blue ocean strategy," Chan and Mauborgne write, "that a blue ocean strategic move can create brand equity that lasts for decades." That's the path to riches described by W.

Strategy 9

Strategy Porter Christensen Mauborgne 9

Harvard Business Review

SEPTEMBER 20, 2017

Chan Kim and Renée Mauborgne popularized the notion of a blue ocean strategy , which focuses on new markets, rather than fighting it out in “red oceans” filled with rabid competition. None of these ideas are necessarily bad, but they fail to address the shifting economics of retail. In their 2005 book, W.

Retail 9

Retail Blue Ocean Strategy Mauborgne Comparison 9

Harvard Business Review

MAY 12, 2015

Rapidly responding to ever-evolving competitive and market changes (perhaps a reference to Rita McGrath and Ian McMillan’s 1995 article on innovation strategy “Discovery Driven Planning” ). Prahalad and Gary Hamel’s 1990 article, “ The Core Competence of the Organization ”). Building on what you already do.

Strategy 8

Strategy Porter Blue Ocean Strategy Luehrman 8

Harvard Business Review

OCTOBER 2, 2013

Chan Kim and Renée Mauborgne examined the emergence of outrageously successful companies like Cirque du Soleil, and claim to have discovered the keys. We must pay attention to the innovation bubbling up in our own organizations, and work to spread it further – not try to transplant what has grown up elsewhere, in very different contexts.

Engineering 11

Engineering Succession Mauborgne Critical Success Factor 11

N2Growth Blog

OCTOBER 7, 2010

Lafley - The former Chairman and CEO of Proctor & Gamble gave a clinic on innovation. I’ve never heard anyone speak so fluently on the topic of innovation. A recognized expert on strategy and innovation he is also the author of seven books. Just about every statement that passed his lips was quotable.

Blog 310

Blog Blue Ocean Strategy Collins Video 310