Use Co-opetition to Build New Lines of Revenue
Harvard Business Review
FEBRUARY 10, 2014
Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating. Co-opetitions work especially well for businesses that create the “latest- and-most-gadgeted” technologies and innovations because R&D is expensive. In many circumstances, forming co-opetitions is better than traditional collaborations because they create transparency about motivations, agendas, and goals.