Economies of Unscale: Why Business Has Never Been Easier for the Little Guy
Harvard Business Review
OCTOBER 1, 2013
These two changes alone allow a lone innovator in Austin to build a world class product in China and ship it to Berlin — and that’s a revolution for someone with a good idea. The coming world is a world of fragmented niches, many with immense profit potential, as we start to discover products that better meet the needs of this varied world.
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