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Build Your Brand as a Relationship

Harvard Business Review

MAY 9, 2016

Al Ries and Jack Trout capture the essence of this model in their classic book Positioning: The Battle for Your Mind. Our experience working with innovative companies indicates they are redefining not only how their brands are observed, perceived, and experienced. Brand innovators tend to create different kinds of relationships.

Brand 8
Brand Airlines Health Care Trout 8
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19 Key Leadership Competencies & Behaviors from 29 Top Experts

Miles Anthony Smith

AUGUST 7, 2018

The most successful leaders I know are lifelong learners, open to new innovative ideas, they read the latest books, they are willing to explore and experience self-awareness and they use good accredited coach to support them in their successful leadership journey. Any other leadership advice you recommend for leading well?

Leadership 102
Leadership Self-aware Learning-by-Doing Open-book 102
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