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How the Insurance Industry Can Push Us to Prepare for Climate Change

Harvard Business Review

And the risks are real: Zillow’s research predicts that $400 billion dollars of real estate value in Florida could be at risk from climate change by the year 2100. But the emerging challenge of reducing risk exposure for coastal residents creates new opportunities for firms that can innovate and provide new solutions.

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Rising Sea Levels Won’t Doom U.S. Coastal Cities

Harvard Business Review

The induced innovation literature has taught us that drug companies focus their efforts on researching and marketing new drugs for which there is expected to be great demand (think of aging baby boomers’ aching knees). Innovation in Cities. Real estate investors will have strong incentives to respond to these forecasts.