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5 Reasons Using A PR Firm For Your Business Should Be On Your List In 2023

Strategy Driven

Also known as PR, this is a fantastic way for many businesses to establish direct contact with their audience. But what does a PR firm do for a SaaS company? Who told you that PR is going to be expensive on your budget? The implementation of a PR campaign can be as customized and streamlined as you want it to be.

PR 91
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How Mass Layoffs Affect Corporate Brands

The Horizons Tracker

“If, on the other hand, companies send out a lot of PR and CSR messages in parallel with the layoff, this average damage to the brand can be significantly contained.” ” Importance of comms What sets PR and CSR efforts apart from marketing actions? The research sheds light on this distinction.

Brand 67
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How to Hone Your Writing Voice as a Thought Leader

thoughtLEADERS, LLC

Mastering your unique voice in writing is key to making a lasting impact, and honing your voice is your path to influence and innovation in your niche. Today’s guest post is b y Amanda Reseburg, Writer — Otter PR If there’s one thing that’s expected of thought leaders, it’s writing.

PR 95
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Marketing the Moon: The Selling of the Apollo Lunar Program

Kevin Eikenberry

Take two marketing and PR professionals with a passion for the history […]. Books Innovation Leadership Learning Apollo Program marketing PR' This book tells us that story – an important part of the Moon program not yet ever explored in this way.

PR 185
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New Tool Aims To Change How We Measure PR

The Horizons Tracker

Some $14bn is spent on public relations agencies in the United States alone each year, but there remain doubts about whether that investment is soliciting sufficient returns, or even what those returns should be.

PR 71
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Thought Leadership – Piercing The Bubble

N2Growth Blog

Some would say that the term thought leader, once synonymous with futurist and innovator, is more closely aligned with snake-oil salesman today. Let me begin by stating that authentic thought leaders, the real deals, are not created via great marketing and PR alone. They are not the posers, but the players.

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Building Trust: A Leadership Imperative

Lead Change Blog

No longer can leaders assume that breaches of trust can be dealt with by great PR interventions. Key players in today’s business value chain are suppliers and trusted partners as they enable faster innovation cycles with more flexibility. Suppliers and trusted partners.