Open Innovation: co-creation, and intrapreneurship
Innovation Excellence
APRIL 14, 2020
Schmidt: Co-creating Brands: Brand management from a co-creation perspective , which includes a foreword by Venkat Ramaswamy and contributions from twenty co-creators. He shares with us his thoughts on open innovation, brands co-creation, and intrapreneurship. He just published a book with Holger J.
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