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The Bull who withstood the Monster

In the CEO Afterlife

Monster entered the market after Red Bull, discounted their product, proliferated the hell out of the brand, and committed a boatload of sins that would give marketing pundits Al Reis and Jack Trout migraine headaches.

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7 Steps to Getting Your Startup Story Right

Rajesh Setty

Although Steve Blank and Eric Reis have made customer development and lean startup methodology household names in the startup ecosystem, there is still a lot of reluctance from entrepreneurs to actively start talking to target customers early in the Lifecycle of a company.

Ries 70
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Sell Your Product Before It Exists

Harvard Business Review

When Eric Reis was popularizing the concept of an MVP, the guiding principle was to build and release a product with as few features as possible, and then use the market’s reaction to gauge how to refine the product. Coin’s pre-existence sales push the concept of minimum viable product (MVP) even further.

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What Data-Obsessed Marketers Don’t Understand

Harvard Business Review

IBM is a well-known example of an organization that harnesses inspiration with innovation jams that crowdsource the best ideas from the wisdom of crowds. Finally, companies such as outdoor retailer REI combine social listening with real-time engagement to build human-scale dialogues on the path to loyalty and advocacy.

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How to Improve the Engagement and Retention of Young Hourly Workers

Harvard Business Review

The good news is that multiple employers are already innovating in these areas. is an innovator in this area. That’s why companies like UPS, Lowes, REI, and Starbucks are in high demand — they all offer some form of health insurance for part-time, hourly employees.

Survey 8
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What It Might Mean If We All Work From Home

The Horizons Tracker

They have been joined by companies like Ford, REI and JPMorgan Chase, all of whom have announced long-term plans for remote working. Companies like Google have already said that their employees will be working from home into the summer of 2021, with other technology companies following suit. Indeed Pinterest has gone as far as paying an $89.5

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Lean Doesn’t Always Create the Best Products

Harvard Business Review

The buds of innovation are fragile, and are easily squashed by critique or a view of the competitive market environment. Our world is littered with both physical and digital garbage, and we need to encourage anyone in a creative, innovative setting to focus their efforts on changing culture for the better.