The Horizons Tracker

NOVEMBER 6, 2023

“This change enables higher-skilled employees to generate innovative scripts and develop positive emotions at work, which are conducive to creativity.” Supporting work The findings are based on work undertaken in a telemarketing firm.

Creativity 117

Creativity Telemarketing Technology Comparison 117

Harvard Business Review

APRIL 20, 2016

In the B2B world, it’s all about lead generation: getting people to hand over their email addresses and phone numbers so that you can spam and telemarket them into submission, where “submission” means actually buying your product. It’s going to take a combination of business innovation and personal responsibility.

Marketing 8

Marketing Cost Content Media 8

Harvard Business Review

NOVEMBER 26, 2012

Instead, he says it often pays to focus on bread-and-butter marketing (like direct mail) or even on technical innovations of the past few years that are effective, but less novel (like mobile websites). Innovation is great — but not before you've leveraged what you've already got.

Marketing 12

Marketing Hotels Telemarketing Competitive Advantage 12

The Horizons Tracker

JUNE 4, 2025

This change enables higher-skilled employees to generate innovative scripts and develop positive emotions at work, which are conducive to creativity. The researchers analyzed how sales agents in a telemarketing firm used conversational AI (that had been trained on huge quantities of call center data).

Creativity 70

Creativity Telemarketing ROI Brainstorming 70

The Horizons Tracker

MAY 7, 2025

In areas such as healthcare and management, there is clear potential for jobs to be added, with these gains likely to outweigh the number who might lose their jobs due to automation, especially in roles like telemarketing, customer service, and administration. But theres a catch.

Telemarketing 73

Telemarketing Trends Comparison Marketing 73