Sam Ford: An interview by Bob Morris

First Friday Book Synopsis

Sam Ford is Director of Audience Engagement for Peppercomm. The book was named one of the best business books of 2013 by Booz & Co.’s His 2013 New York University Press book, Spreadable Media: Creating Value and Meaning in a Networked Culture, was co-authored by Henry Jenkins and Joshua Green. s Strategy+Business and was voted one […]. Bob''s blog entries Advertising Age Albert Einstein Booz & Co.’s

Hackers and Hummingbirds: Leadership Lessons from Facebook CEO Mark Zuckerberg

Terry Starbucker

I recently read “ Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg ” by Ekaterina Walter (I received an advance copy). 1) Create a culture that supports the purpose and vision of your business.

CEO 365

Should You Back That Innovation Proposal?

Harvard Business Review

The first comes from a team of young entrepreneurs hoping to bring word-of-mouth marketing to China. The strategy is logically sound, takes advantage of the company’s capabilities, and the team is offering up precise financial projections promising hundreds of millions of dollars in revenues. The word-of-mouth idea was pitched to Innosight’s investment arm by entrepreneur Christoph Zrenner in 2010. Innovation Strategy

Learn to Adjust Your Focus

Harvard Business Review

A market segment can be characterized broadly (women 25-34) or specifically (women in an early career phase who are newly-married and starting a family). When setting the ground rules for an innovation, you can describe it generally (find a game-changing way for people to clean their teeth) or in minute detail (create an abrasive cleanser that can be added to toothpaste to simulate that dentist-clean feeling after brushing at home). Decision making Innovation Managing yourself

Blogging Starter Checklist Updated (again!) | Rajesh Setty

Rajesh Setty

It has, of course, grown over the years and many people tell me that it is no longer a “starter checklist&#. It has become a collection of a more than 150 resources and articles on how to get your blog to the next level. In particular, I have added the sections called “Commenting Platforms&# and “Spread the word&# (for word-of-mouth marketing) If you know of any other resources that should make the list, please add them in your comments here or on the lens.

Why the Greek Yogurt Craze Should be a Wake-Up Call to Big Food

Harvard Business Review

He wanted to use it to produce a line of strained, or “Greek,” yogurt called Chobani. But for years, as Chobani gobbled up market share, the major food companies stuck to their regular lines of yogurt. and cost General Mills, Dannon, and other established players billions of dollars in sales. Consumers are more tightly connected now and are more likely to follow word-of-mouth (or word-of-keystroke) advice than in the past.