Insourcing at GE: The Real Story
Harvard Business Review
JULY 15, 2013
GE''s " insourcing " of appliance manufacturing to the U.S. You may recall that NUMMI was a joint venture of Toyota and GM, where Toyota took over one of GM''s worst plants and turned it around with a new management system — using many of the same people and the same unions. GE''s insourcing is actually quite similar. During that difficult time Dirk Bowman, former GE Appliances General Manager of Manufacturing, went to GE Chairman Jeff Immelt with a proposal.