Insourcing at GE: The Real Story
Harvard Business Review
JULY 15, 2013
GE''s " insourcing " of appliance manufacturing to the U.S. GE''s insourcing is actually quite similar. Then at the end of 2007 the housing market crashed. has been trumpeted as a major reversal of the trend of sending jobs abroad to lower cost locations, and has been characterized in the press as a kind of " onshoring " story. I see it differently: as a "NUMMI deja vu" story.