Insourcing at GE: The Real Story
Harvard Business Review
JULY 15, 2013
GE''s " insourcing " of appliance manufacturing to the U.S. GE''s insourcing is actually quite similar. In the early 2000s, as part of a huge offshoring trend in the business economy, GE shifted manufacturing to suppliers such as Samsung and LG. Then at the end of 2007 the housing market crashed. So, how did GE do it?
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