How to Insure a Niche Business

StrategyDriven Risk Management Article | How to Insure a Niche Business

As an insurance agent, if you have a niche client that specializes in a unique field, you may have found that it’s hard to find insurance that keeps them properly protected. Many blanket liability policies have gaps that don’t cover niche businesses, leaving your client out to dry when they need protection the most. Rather than telling them you are unable to help, here are some tips on insuring their niche, high-risk business.

Enlist Some Help

The first thing you need to do to insure their high-risk business is enlist some help. Unless you have access to every type of insurance policy imaginable, which you very likely don’t, you may not have all the tools necessary to find a proper policy. If you know you don’t have the policies needed, find an expert who does.

A wholesale insurance broker specializes in finding niche and hard-to-insure businesses the coverage they need. If you aren’t sure where to begin when it comes to helping to ensure your client, finding a broker who knows multiple insurers and agencies is a great first move. Wholesale insurance brokers can either find you a policy to fit your needs or even create one: you just need to make the initial call.

Assess Your Budget

Your next step toward insuring your client’s niche business is to assess their budget. Every insurance policy, whether it’s general liability coverage or something more customized, will cost a fixed annual rate. Before you settle on a policy, you need to know how much they can afford to spend without going into the red.

Along with choosing a cost-effective option for their policy, you need to make sure that you’re getting the most bang for your buck, to put it lightly. There are hundreds of insurance policies that may fit their budget, but not all of them will fit their needs. Part of your job will be to help them decide what’s the best value for your business, but they can’t do that without your help. Set a budget and go from there.

Get Multiple Quotes

The third step to insuring your client’s high-risk business is to get multiple quotes. This step goes along hand-in-hand with the other two. By getting multiple quotes from multiple brokers, you can not only see what price options there are, but you can also learn a bit more about what type of coverage your client may need.

By getting multiple quotes from wholesale insurance brokers, you can go over a list with your client and narrow carriers down until you find the right one. What once may have seemed like an impossible task won’t look so daunting once you chip away at your list of names and numbers.

Costs per year, agent information, and coverage red tape are all included in each policy. By getting more than one quote before you make a decision, you can ensure your client will have the best deal that offers the most complete coverage for their business.

The Bottom Line

The bottom line: don’t go into this alone and turn away business just because you don’t directly offer policies that fit your client’s needs. By bringing in wholesale insurance brokers to help, you can help your clients make the best fiscal decisions for their company.

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