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Why Accounting in Business is Important

Strategy Driven

Liquid assets are cash, securities, receivables, and other financial assets that can be converted into cash within a short period, like a day or two. Intangible assets, such as buildings or equipment, are less liquid and can take longer to convert into cash.

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Managing With a Conscience

Leading Blog

Frank Sonnenberg makes the case in Managing with a Conscience , that the only sustainable way to succeed is the right way—not cutting corners—emphasizing the intangibles like trust, creativity, focus, speed, flexibility, relationships, loyalty, and employee commitment.

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The Answer to Short-Termism Isn’t Asking Investors to Be Patient

Harvard Business Review

Toyota has a class of shares that gives investors “loyalty dividends” if they hold onto them for five years. An informed shareholder, who looks beyond earnings numbers and analyzes the company’s intangible assets, would notice that the firm has mortgaged its future. Other proposals go further.

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Startups Could Fundamentally Change the Way Big Investors Operate

Harvard Business Review

Third, invest-tech that can mine social media and other “semantic” data streams is enabling sharper evaluation of companies’ intangible assets, such as customer loyalty and brand reputation.

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What Apple, Lending Club, and AirBnB Know About Collaborating with Customers

Harvard Business Review

Transactors : These customers have no loyalty to your brand. Your success is theirs, whether the rewards are monetary or intangible. Co-creation is less a measure of “customer loyalty” than an indicator of “reciprocal loyalty,” where both parties serve each other.

CRM 8
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CVS’s Lesson: Carpe Diem

Harvard Business Review

And finally, highly reputed companies are more stable, which means they have higher market valuation and stock price over the long term and greater loyalty of their investors, which leads to less volatility. So why doesn’t every company do what CVS did?

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It’s Easy to Lose Sight of the Things That You Can’t See

Frank Sonnenberg Online

It’s so easy to lose sight of the things that you can’t see. There is a tendency to believe that if something cannot be quantified, it does not exist.