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The 5-point plan to build a fantastic reputation

CEO Insider

In the global digital 24/7 marketplace of today, reputation is all powerful yet as fragile as a flower.

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Collaboration as an Intangible Asset

Harvard Business Review

Interestingly, intangible assets are all the rage these days on Wall Street. Most intangible assets are real but invisible, and the most important invisible ability is the ability (or, perhaps better said, the probability) to collaborate. So, the question is: What are the most critical intangible assets in your company?

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How to Keep Your Team Agile and Aligned Under Pressure

Strategy Driven

However, there is an intangible asset that is very difficult to quantify — but without it you cannot ultimately succeed. This asset is, of course, alignment. Leaders who jump from highway to highway, seemingly without rationale, are leaders who lose the power of an organization primed and focused on achieving results.

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Why Financial Statements Don’t Work for Digital Companies

Harvard Business Review

However, digital companies often have assets that are intangible in nature, and many have ecosystems that extend beyond the company’s boundaries. Consider Amazon’s Buttons and Alexa powered Echo , Uber’ cars, and Airbnb’s residential properties, for example.

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The Answer to Short-Termism Isn’t Asking Investors to Be Patient

Harvard Business Review

An informed shareholder, who looks beyond earnings numbers and analyzes the company’s intangible assets, would notice that the firm has mortgaged its future. Gathering information on a firm’s intangible assets is costly, and so not worth doing if you own only a tiny bit of stock in a company.

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On Creative Accounting: Two Creativity Myths

Harvard Business Review

The Balanced Scorecard's primary form of novelty is that it takes into account the intangible assets that are so crucial for information-age companies. Created by Robert Kaplan and David Norton in the 1990s, this system for assessing organizational performance builds on, but goes way beyond, traditional accounting methods.

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Startups Could Fundamentally Change the Way Big Investors Operate

Harvard Business Review

The good news is that we see a trend of dynamic young businesses beginning to realize that the pattern-detection and extrapolative powers of the digital (and, in many cases, physical) infrastructures that they have been building and refining can be repurposed from Main Street applications to Wall Street.