Collaboration as an Intangible Asset
Harvard Business Review
JUNE 16, 2011
Interestingly, intangible assets are all the rage these days on Wall Street. There is no line on the balance sheet for "ability to innovate" or "skill at managing brand." Marvelous, but if it's invisible, how do you see an intangible asset or collaboration, for that matter? What are you doing to cultivate them?
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