If Snap’s Strategy Is Building New Products, It Won’t Live Up to Its IPO Price
Harvard Business Review
FEBRUARY 17, 2017
In light of Snap’s IPO , there has been an immense amount of speculation about the long-term viability of the company’s strategy. Two elements of it have caught some attention: Snap’s statement that it is a “camera company,” and its intention to reinvest its revenues in developing new products that will take significant time and expense, but which it believes it can develop faster than competitors. Don’t Confuse Products and Platforms.