Harvard Business Review

NOVEMBER 9, 2015

Each person was asked to report their experiences during the week of a brand in one of four categories: mobile handsets, soft drinks, technology products, and electrical goods. One global drinks manufacturer we follow is now using group discounts as well as communicating that the product can be enjoyed in groups.

Productivity 8

Productivity Products Hotels Kahneman 8

Skip Prichard

JUNE 1, 2020

Daniel Kahneman. Technology has connected more people in more places at more times than ever before. Customers don’t just pay for product or a service. I recently spoke with him about his work. We’re blind to our blindness. We have very little idea of how little we know. We’re not designed to know how little we know.”

Leadership 106

Leadership Open-book Learning-by-Doing Quality 106

Harvard Business Review

AUGUST 14, 2018

Many leading American digital firms, including Google, Amazon, eBay, and Uber, have successfully expanded internationally by introducing their products, services, and platforms in other countries. imposing technological platforms developed for the U.S. Paper Boat Creative/Getty Images. market on China.

Competitive Advantage 11

Competitive Advantage Business Model Technology Marketing 11

Harvard Business Review

MARCH 31, 2014

Should we bring product A or B to market? ” The first step, then, is to use a checklist to minimize decision biases, much like the one suggested by Kahneman. We are faced with the need to make decisions every day. Which marketing strategy should we use? Yet, in so many instances, rational predictions fail. Why is that?

Kahneman 9

Kahneman Skills How To Marketing Strategy 9

Harvard Business Review

MARCH 7, 2016

The good news is that there are ways to consistently make better decisions by using practices and technologies based on behavioral economics. A final reason is technology. Setting goals (another tool) is aspirational, but making decisions actually drives action. Our research has shown that people usually do what they decide to do.

Kahneman 8

Kahneman Groupthink Tools Software 8

Harvard Business Review

FEBRUARY 29, 2012

This idea of prospect theory, developed by Tversky and Kahneman and reported in a classic 1979 article (for which the Nobel prize was awarded) demonstrated that individuals do not make decisions rationally by selecting options with the highest expected value, because they are risk-averse and 'losses loom larger than gains.'.

Kahneman 14

Kahneman Tversky Company Innovation 14

Harvard Business Review

JULY 23, 2012

The psychologists Daniel Kahneman and Amos Tversky demonstrated quite convincingly that we human beings are not the model-optimizing "rational" actors that many economists historically believed we are. Ehrlich failed to appreciate the possibilities of the " Green Revolution " which dramatically increased agriculture's productivity.

Uncertainty 13

Uncertainty Tversky Kahneman Self-aware 13