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What I Didn’t Know About Becoming a CEO

Harvard Business Review

Later as a portfolio manager, I traveled to conferences and delivered speeches about my fund, but I was rarely involved in the “selling” process. That entailed delivering a successful sales pitch accompanied by a written report including some type of quantification supporting my claims.

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What Really Makes Customers Buy a Product

Harvard Business Review

What the psychologist and Nobel economics laureate Daniel Kahneman terms “System 1 thinking” also applies: with many decisions to take, it saves effort to assume that if others are using a product, it’s probably good. So what can marketers do about it? How well do these strategies work?